Digital Marketing Specialist

As Digital Marketing Administrator, you will be responsible for overseeing and maintaining our UK digital platforms, managing the day-to-day website development, PIM maintenance and supporting the business in analytical reporting.

Role & responsibilities

• Support in the maintenance of the UK Product Information Management System
• Support in the maintenance and development of UK websites, collaborating with brand managers to ensure alignment to strategy.
• Optimise website copy and landing pages for search engine marketing
• Build out paid advertising campaigns for various ad platforms (LinkedIn, Facebook and Google)
• Oversee the day-to-day execution of paid advertising campaigns.
• Design and build monthly reporting mechanism for website and digital campaign reporting.
• Track, report and analyse website analytics and PPC initiatives and campaigns
• Perform ongoing keyword discovery, expansion and optimisation
• Research and implement search engine optimisation recommendations in collaboration with brand managers.
• Support in the development and implementation of a link building strategy across all UK sites.

Key Skills:

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Knowledge of website and marketing analytics tools (e.g., Google Analytics, Umbraco, WordPress, SEMrush, etc.)
• Experience in setting up and optimising PPC campaigns on major search engines.
• Working knowledge of HTML, CSS and JavaScript developments and constraints (desirable).