Digital Marketing Specialist having handled SEO and Performance Marketing

Search Engine Optimization Manager

Role & Responsibilities:

• Lead and execute a holistic SEO strategy technical, on-page, off-page, and content to maximize organic reach and quality traffic.
  
• Conduct in-depth keyword and intent research using both traditional and AI-powered insights.
  
• Optimize site architecture, UX flow, and content hierarchy to enhance discoverability and engagement.
  
• Audit and improve Core Web Vitals, crawl efficiency, schema, and mobile performance.
  
• Build and manage a robust backlink profile through digital PR and strategic partnership planning and execution
  
• Stay ahead of evolving search trends AI Search (SGE), voice search, visual search, and zero-click results.
  
• Partner with content, design, and technical to ensure SEO-first implementation across website
  
• Experiment with emerging search formats (video, featured snippets, FAQs, structured data).
  
• Drive a learning culture by sharing insights, experiments, and algorithm updates with internal teams.
  
• Present growth reports and forward-looking strategies that link SEO impact to business outcomes.

Skills & Experience:

• Deep command of GA4, Search Console, Ahrefs, SEMrush, Screaming Frog, and keyword clustering tools.
  
• Expertise in schema markup, technical audits, site architecture, and search intent mapping.
  
• Ability to interpret data and transform it into actionable, high-impact plans.
  
• Collaborative, agile, and results-oriented thrives on experimentation and measurable growth.
  

Performance Marketing Manager

Role & Responsibilities:

• Plan, execute, and scale high-impact paid campaigns across Meta, Google, YouTube, and relevant digital platforms.
  
• Build a full-funnel performance strategy awareness, consideration, conversion, and retention.
  
• Develop smart audience segmentation, lookalike targeting, and remarketing loops.
  
• Manage ad budgets, bidding strategies, pacing, and optimization for efficiency and ROAS.
  
• Continuously analyze user behavior, funnel drop-offs, and conversion trends for sharp insights.
  
• Lead creative experimentation ad formats, CTAs, landing pages, and messaging variants.
  
• Collaborate with creative, content, and CRM teams for cohesive brand storytelling.
  
• Translate campaign data into strategic actions, scaling what works with precision.
  
• Implement tracking infrastructure, UTM discipline, and conversion tagging accuracy.
  
• Identify platform innovations and beta opportunities to keep campaigns cutting-edge.
  
• Present weekly and monthly reports with clear next-step growth recommendations.
  

Skills & Experience:

• Expert in Meta Ads Manager, Google Ads, Tag Manager, GA4, and multi-touch attribution.
  
• Strong analytical acumen with hands-on experience in CAC, LTV, and ROAS optimization.
  
  
• Proactive in experimentation, testing hypotheses, and scaling proven frameworks.
  
• Excellent collaboration and communication skills to align business, creative, and data goals.