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Digital Marketing Specialist Location: Bhopal (On-site) Company: Betaburst Solution Pvt. Ltd. Experience Required: 1–4 Years Employment Type: Full-Time About Us Betaburst Solution Pvt. Ltd. is a rapidly growing IT company based in Bhopal and Indore, specializing in delivering powerful Business Solutions through Digital Marketing, Web Development, Software Development, and Application Development . Our goal is to empower businesses through strategic digital innovation and results-driven marketing. Position Overview We are looking for a highly skilled and performance-focused Digital Marketing Specialist to lead and execute multi-channel marketing campaigns. You will play a critical role in managing advertising platforms, improving brand visibility, generating leads, and analyzing data to drive continuous improvement. Key Responsibilities Develop, implement, and manage digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. Plan and execute SEO strategies including keyword research, technical SEO audits, content optimization, and link-building. Track and measure campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and Google Data Studio. Create and manage social media strategies and content calendars. Conduct competitor analysis and market research to identify trends and opportunities. Manage marketing automation tools and email campaigns (Mailchimp, HubSpot, etc.). Optimize landing pages and conversion funnels for better performance and ROI. Generate regular reports to evaluate KPIs and campaign effectiveness. Collaborate with design, development, and content teams to deliver effective campaigns. Contribute to the digital strategy for internal branding and client accounts. Required Skills and Qualifications 1–4 years of proven experience in digital marketing roles. Proficiency with tools such as Google Ads, Meta Business Suite, Google Analytics (GA4), SEMrush/Ahrefs, and Google Search Console. Solid knowledge of SEO, PPC, social media marketing, and web analytics. Strong copywriting and content creation ability. Experience with email marketing platforms and CRM systems is a plus. Excellent analytical, problem-solving, and communication skills. Ability to manage multiple campaigns and projects simultaneously. Preferred Qualifications Bachelor’s degree in Marketing, Business, IT, or related field. Certifications in Google Ads, SEO, or Analytics (preferred but not mandatory). Why Join Betaburst Solution? A growing team where your ideas and strategies directly impact results Work with real clients and challenging digital projects Collaborative environment with a strong focus on learning and innovation Fast-track career growth in a company that values performance and creativity How to Apply Email your CV and portfolio to: hrdesk@betabursts.com For queries : +91-7489023945, +91-7409756391 Learn more about us : [www.betabursts.com] Show more Show less
