Digital Marketing Specialist

Job Description

Job – Digital Marketing Specialist Required Experience – 3-4 Yrs Salary – 35,000 to 40,000 About Company APOGEE AGROTECH, with its headquarters located in Hapur, Uttar Pradesh, stands as one of the highly esteemed companies within India's agriculture sector. APOGEE GROUP offers top-tier agricultural implements, such as the 3D GNSS Land Levelling System equipped with its GNSS sensors, GNSS Land Leveller including its base and antennas, and Laser Guided Land Levelling System complete with Laser Transmitter, Laser Receiver, Laser Control Box, and Bucket/Scrapper. Job Description We are looking for a results-driven and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Job Responsibilities ∙Develop and execute digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.). ∙Manage and optimize PPC (Pay-Per-Click) campaigns, including Google Ads and social media ads. ∙Plan and monitor the company’s social media presence and engagement. ∙Create, manage, and analyze content for digital platforms (blogs, email newsletters, landing pages, etc.) ∙Perform SEO and SEM activities to improve website traffic and search rankings. ∙Track, analyze, and report on campaign performance using tools like Google Analytics, Search Console, and other reporting platforms. ∙Collaborate with design and content teams to create effective visuals and messaging. ∙Stay updated on the latest digital marketing trends and technologies. Requirements ∙Bachelor’s degree in Marketing, Digital Media, Communication or a related field. ∙3-4 years of proven experience in digital marketing or similar role. ∙Hands-on experience with SEO/SEM, Google Ads, Facebook Ads Manager, and email marketing tools. ∙Hands-on experience with marketing tools like Google Analytics, Facebook Business Manager, Canva, Mailchimp, Hotjar etc. ∙Excellent written and verbal communication skills. ∙Creative thinking with attention to detail and problem-solving abilities. ∙Ability to manage multiple projects and meet deadlines. ∙Ability to multitask and meet deadlines in a fast-paced environment. ∙Ability to work both independently and in a team. ∙Basic Knowledge of HTML/CSS. ∙Certification in Google Ads or Digital Marketing (Preferred but not required). Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹40,000.00 per month Schedule: Morning shift Work Location: In person Expected Start Date: 02/06/2025