Digital Marketing & Search Engine Optimization Role

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. As an SEO/SEM Manager, you will be responsible for planning, implementing, and managing our SEO/SEM strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business growth and success.
Roles and Responsibilities: - Develop optimization strategies that increase the company's search engine results rankings.- Monitor and evaluate search results across the major search channels.- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.- Research SEO keywords to use throughout the company's website and marketing materials.- Write compelling and high-quality website content, including blog posts and page descriptions.- Update content and website links for maximum optimization and search engine rankings.- Managing PPC Campaigns.- Identify key SEO KPIs.- Monitor redirects, click rate, bounce rate, and other KPIs.- Work with web developers and marketing teams to properly implement SEO best practices.- Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc).Requirements: - A Master's degree/certification in digital marketing or management or related fields will be preferred. However, any graduate can apply for this position if they have relevant experience.- Proven SEO/SEM experience (1-3 years). - In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends, etc).- Proven SEM experience in managing PPC campaigns.- Up-to-date with the latest trends and best practices in SEO and SEM.- Solid understanding of performance marketing, conversion, and online customer acquisition.- Understanding of search engine algorithms and ranking methods.- Familiarity with WordPress or other content management systems.- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.- Outstanding ability to think creatively, and strategically, and identify and resolve problems.- Excellent verbal and written communication skills.- Ability to work within a team and independently.