Digital Marketing Manager

Job Description

Location: Bhiwandi, Maharashtra Experience: 5+ years Salary: Up to ₹8 LPA Employment Type: Full-time, On-site About the Role We are seeking an experienced and strategic Social Media Marketing Manager to lead our brand's online presence. The ideal candidate will have a proven track record in developing and executing social media strategies that drive engagement, increase brand awareness, and contribute to business growth. Key Responsibilities Strategy Development: Design and implement comprehensive social media strategies aligned with business goals to enhance brand visibility and engagement across platforms like Facebook, Instagram, LinkedIn, and Twitter. Content Management: Create, curate, and manage engaging content, ensuring consistency in brand voice and messaging. Community Engagement: Monitor, listen, and respond to users to cultivate a strong community and customer loyalty. Analytics and Reporting: Utilize analytics tools to assess performance, generate reports, and optimize strategies for better ROI. Paid Advertising: Plan and execute paid campaigns on platforms like Facebook and Instagram to drive targeted traffic and conversions. Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices to keep the brand ahead of the curve. Qualifications Experience: Minimum of 5 years in social media marketing, with a portfolio showcasing successful campaigns. Education: Bachelor’s degree in Marketing, Communications, or a related field; certifications in social media marketing are a plus. Skills: Proficiency in social media management tools (e.g., Hootsuite, Buffer). Strong understanding of SEO and web traffic metrics. Excellent communication and creative writing skills. Ability to analyze data and derive actionable insights. Preferred Attributes Experience in the B2C sector, particularly in retail or e-commerce. Familiarity with the local market dynamics of Bhiwandi and surrounding regions. Ability to lead and mentor a team of junior marketers. Show more Show less