Digital Marketing Manager

Job Description

Roles and Responsibilities We are looking for an experienced Digital Marketing Manager who will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and increase brand awareness. The candidate will be responsible for developing and implementing all advanced digital marketing campaigns and manage the digital marketing team for our Kolkata office. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns. Build and maintain companies' social media presence. Measure the overall ROI and KPIs of all digital marketing campaigns. Identify current marketing trends and insights. Optimize the costs and campaign performance based on these insights. Use your analytical abilities to assess the experience of our audience over multiple channels. Edit and proofread copy for promotional materials within marketing campaigns. Communicate constantly with internal stakeholders throughout the campaign lifecycle and provide regular status updates. Plan, manage, and execute digital campaigns that will lead to elevated brand awareness, product consideration and lead generation. Manage digital content calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (Instagram, Twitter, LinkedIn, Facebook, YouTube). Track digital & social strategy performance, make optimization recommendations based on insights, trends and KPIs; utilize results in preparation for future campaigns. Utilizing SEO best practices, assist with writing content for the website, monitor organic rankings and continue to optimize content to improve rankings and keep the website fresh. Develop paid campaign plans, including audience selection, budget allocation, and overall campaign structure. Making strategies for SMM, SEM, paid campaigns, SMS Campaigns & Digital Marketing Must have On-Page and Off-Page SEO Exp. Applicants must possess good communication and writing skills. Performance Marketing Desired Candidate Profile Proven working experience in digital marketing Proven 5+ years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department. Ability to identify target audiences and devise effective campaigns. Outstanding experience in setting up and optimizing Google Ads campaigns. Good understanding of social media and display advertising platforms. Great interpersonal skills. Exceptional oral and written communication skills. Ability to manage and handle multiple tasks. Outstanding problem-solving skills. Exceptional attention to detail Strong understanding of digital and social media marketing principles for SEO, promoting and selling products/services, online engagement, and acquisition. Proven ability creating content for the websites, as well as channel-specific knowledge (Facebook, Instagram, LinkedIn, Paid/Sponsored Ads, Search, etc.). Experience in managing and following a consistent content plan or calendar. Ability to adapt to new ideas and environments, work collaboratively to reach the unified goal. Highly motivated, having the ability to be resourceful and a solutions provider are crucial skills required for success.. Bachelor's degree required. 5-8 years experience in Digital Marketing. 5-8 years of experience developing and publishing content (both B2B & B2C) on digital and social platforms. Perks and Benefits 5 Days working from Monday to Friday. Pay scale: Best in Industry plus awesome performance based incentives. Mentorship and knowledge sharing Opportunity to explore in the Global markets Work timings - 10:00 am IST to 8:00 pm IST - Monday to Friday.