Digital Marketing Manager for School

The

Digital Marketing Manager for School

plays a crucial role in driving the school's online presence and engagement, ensuring that our marketing strategies align with our educational mission. This position is integral to fostering collaboration among various departments, promoting growth opportunities for both the team and the institution, and spearheading innovative marketing initiatives that resonate with our community.

As a Key Member Of Our Team, You Will

• Develop and implement comprehensive digital marketing strategies to enhance the school's visibility and attract prospective students.
• Collaborate with academic and administrative teams to create engaging content that highlights the school's programs and achievements.
• Manage social media platforms, ensuring consistent messaging and active engagement with current and prospective students and parents.
• Analyze and report on the effectiveness of digital marketing campaigns, using data to inform future strategies and improve outreach efforts.
• Oversee the school's website, ensuring it is user-friendly, up-to-date, and optimized for search engines.
• Coordinate with external vendors and agencies to execute marketing initiatives and maintain brand consistency.
• Lead the development of email marketing campaigns, targeting specific audiences to increase enrollment and community involvement.
• Stay current with digital marketing trends and technologies, integrating innovative practices into the school's marketing efforts.
• Organize and participate in promotional events and open houses, enhancing community engagement and showcasing the school's offerings.
• Foster a culture of creativity and collaboration within the marketing team, encouraging professional development and innovative thinking.
  

To excel in this role, candidates should possess the following qualifications and skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably within the education sector.
• Strong understanding of SEO, PPC, and social media marketing strategies.
• Proficiency in analytics tools such as Google Analytics and social media insights.
• Ability to work collaboratively in a team-oriented environment.
• Creative mindset with a passion for innovation and staying ahead of industry trends.
• Strong project management skills, with the ability to handle multiple tasks and deadlines.
• Experience with content management systems and email marketing platforms.
• Leadership qualities that inspire and motivate team members to achieve their best.