Digital Marketing Intern

Job description:

We are seeking a motivated and creative Digital Marketing Executive Intern to join our SaaS company. In this role, you will assist in executing digital marketing strategies, drive online engagement, and help generate leads for our software solutions. This is an excellent opportunity to gain hands-on experience in a fast-paced SaaS environment, work on innovative campaigns, and grow your digital marketing skills.

Key Responsibilities:

• Content Creation & Management
• Assist in creating engaging content for blogs, social media, email campaigns, and landing pages.
• Optimize content for SEO, ensuring visibility and ranking.
• Collaborate with the design team to develop visual content for online platforms.
• Social Media Marketing
• Help manage and grow the company's social media presence (LinkedIn, Twitter, Facebook, Instagram, etc.).
• Schedule posts, monitor engagement, and assist in responding to comments/messages.
• Contribute ideas for social media campaigns and promotions.
• Email Marketing
• Assist in creating and deploying email marketing campaigns using platforms like Mailchimp or HubSpot.
• Segment email lists and analyze performance metrics (open rates, click-through rates, etc.).
• Paid Advertising (PPC)
• Support in setting up and managing paid campaigns across Google Ads, LinkedIn, and other platforms.
• Monitor ad performance and assist with reporting and optimization.
• SEO & SEM
• Assist in conducting keyword research and analysis to improve website rankings.
• Collaborate on strategies to drive organic traffic to the website.
• Monitor and report on key SEO metrics using tools like Google Analytics.
• Market Research
• Conduct research on industry trends, competitor strategies, and customer insights.
• Analyze SaaS market trends to identify new opportunities for growth and content creation.
• Performance Tracking & Reporting
• Assist in tracking KPIs and performance across all digital marketing activities.
• Compile reports to share insights and recommendations for improvement.

Required Skills & Qualifications:

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
• Basic knowledge of digital marketing concepts, including SEO, PPC, social media, and email marketing.
• Familiarity with tools such as Google Analytics, Google Ads, Mailchimp, HubSpot, and Canva (or similar).
• Excellent verbal and written communication skills.
• Strong attention to detail and creativity.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for technology and SaaS products is a plus.

Job Type: Full-time

Pay: ₹8,086.00 - ₹26,914.47 per month

Work Location: In person