Digital Marketing Fresher

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve company goals, including increasing brand awareness, website traffic, and lead generation
• Manage and oversee digital campaigns such as paid advertising (PPC), SEO/SEM, social media marketing, email marketing, and content marketing
• Plan and implement SEO and SEM strategies to improve search engine rankings and drive organic traffic
• Create and manage engaging social media content, ads, and campaigns to build and nurture an online community
• Oversee email marketing campaigns, including segmentation, content creation, and A/B testing to optimize results
• Collaborate with the content team to develop compelling, SEO-friendly content aligned with marketing objectives
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights, making data-driven optimizations
• Manage advertising budgets, allocate resources effectively, and track ROI for campaigns
• Stay updated on industry trends, emerging digital technologies, and best practices to maintain a competitive edge
• Work closely with cross-functional teams such as graphic designers, web developers, and copywriters to ensure campaign success
• Report on digital marketing KPIs and provide regular updates to management
• Develop and maintain relationships with key partners, agencies, and platforms within the digital marketing ecosystem
• Ensure brand consistency and compliance with digital marketing best practices and legal requirements