Digital Marketing Expert

Role & Responsibilities

• Skilled in

  Design + Video Editing

• Ability to

  build and lead a creative + marketing team

• Develop and execute end-to-end digital marketing strategies to grow Pixelonics (Indoor Mapping & GIS solutions + Digital Marketing services).
  
• Plan, run, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other performance-driven channels.
  
• Oversee SEO strategy keyword research, on-page/off-page optimization, technical SEO, and tracking organic growth.
  
• Manage social media pages (LinkedIn, Instagram, Facebook) with daily/weekly content planning, scheduling, and performance tracking.
  
• Coordinate with design and video teams to deliver high-quality creatives, ads, landing pages, and marketing assets.
  
• Build and manage dashboards for campaign performance, analytics reporting, ROI tracking, and lead funnel optimization.
  
• Create and optimize email marketing workflows, automations, and newsletters for B2B clients.
  
• Manage website content updates, SEO blog strategy, and landing page conversions for Pixelonics
  
• Conduct competitor research, industry benchmarking, and propose new growth opportunities.
  
• Collaborate with sales teams to support lead generation, funnel optimization, and marketing automation tools.
  
• Maintain consistency in brand guidelines, messaging, and communication across all platforms.
  
• Track KPIs and prepare weekly/monthly performance reports with actionable insights.
  

Preferred Candidate Profile

• 3-5 years of experience in Digital Marketing, preferably in an creative agency or tech/startup environment.
  
• Strong understanding of

  SEO, SEM, SMM, PPC, Google Analytics, Google Tag Manager, and Campaign Optimization

  .
• Proven experience managing internal teams and coordinating with designers, video editors, content writers, and developers.
  
• Hands-on experience with tools like Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, Canva, Mailchimp, HubSpot, etc.
  
• Strong analytical and problem-solving skills with the ability to work independently and deliver results.
  
• Solid understanding of creative direction, brand building, and marketing communication.
  
• Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
  
• Candidates with experience handling

  agency-style operations

  will be given strong preference.
• Knowledge of B2B marketing or SaaS marketing is an added advantage.