Digital Marketing Executive

Job description:

Location: Coimbatore
Employment Type: Full-Time
Department: Marketing

Role Overview

As a Digital Marketing Executive, you will be responsible for supporting and executing online marketing campaigns, improving brand visibility, and driving website traffic through various digital platforms. You will work closely with the SEO, design, and content teams to implement marketing strategies that help achieve company and client goals.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across platforms like Google, Facebook, Instagram, and LinkedIn.
• Perform keyword research and assist in implementing SEO strategies to improve website ranking.
• Create, manage, and schedule engaging content for social media channels.
• Assist in running paid ad campaigns (Google Ads, Meta Ads, etc.).
• Analyze campaign performance using tools like Google Analytics and generate reports.
• Coordinate with the content and design teams to ensure brand consistency.
• Stay up to date with the latest trends and best practices in digital marketing.
• Contribute creative ideas for marketing campaigns and audience engagement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Strong interest and understanding of digital marketing concepts and tools.
• Basic knowledge of SEO, Google Ads, and social media marketing.
• Excellent communication and writing skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with good analytical and problem-solving skills.

Preferred Skills

• Familiarity with tools like Google Analytics, Google Search Console, Canva, and Meta Business Suite.
• Knowledge of email marketing tools such as Mailchimp or Sendinblue.
• Understanding of content marketing and keyword optimization.
• Basic experience with WordPress or similar CMS platforms.
• Certification in digital marketing (Google / HubSpot / Coursera) will be an added advantage.

Job Types: Full-time, Fresher, Internship

Work Location: In person