Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive – App & Ads Marketing Location: Bangalore, India Reports to: Head of Technology Job Summary: We are seeking a proactive and skilled Digital Marketing Executive to manage app marketing, paid advertising, and digital growth initiatives for our taxi and ride-hailing platform in Bangalore. The ideal candidate should be hands-on with Google & Meta Ads, app install campaigns, and performance tracking, with a strong understanding of growth strategies for mobile-first platforms. Key Responsibilities: 1. App & Paid Ads Marketing Execute paid ad campaigns across Google Ads (Search, Display, UAC) and Meta (Facebook & Instagram) to drive app installs and ride bookings Optimize Cost-Per-Install (CPI), Cost-Per-Action (CPA), and Return on Ad Spend (ROAS) Run A/B testing for creatives, copy, and landing pages Support in budget tracking and cost optimization under the direction of the Head of Technology 2. App Store Optimization (ASO) & Play Store Management Improve app visibility and rankings through ASO strategies (keyword optimization, creative testing, reviews management) Regularly update app listings with promotional content and seasonal messaging Monitor competitor apps and ASO benchmarks 3. Performance Monitoring & Analytics Track campaign performance using Google Analytics, Firebase, Meta Ads Manager, and other tools Generate reports on key performance indicators (KPIs) like installs, ride conversions, retention, and cost metrics Provide insights to support ongoing optimization 4. Coordination & Support Coordinate with the Tech, Content, and Design teams for execution of campaigns and creatives Monitor app feedback and collaborate on improvements in user engagement Assist with promotional events, app launches, or campaign-based requirements Requirements: Bachelor’s degree in Marketing, Digital Media, or related field 2–4 years of hands-on experience in digital marketing with focus on paid ads and app promotion Strong command of Google Ads, Meta Ads, and app marketing techniques Familiarity with tools like Firebase, Google Analytics, Play Console, and App Store Connect Data-driven mindset with strong attention to performance metrics Ability to work in a fast-paced, execution-heavy environment Preferred Qualifications: ✓ Certification in Google Ads / Meta Blueprint ✓ Experience with mobility, ride-hailing, or app-based service startups ✓ Basic understanding of local (Bangalore/Kannada) user behavior is a plus What We Offer: Opportunity to grow in a performance-driven, tech-enabled startup Exposure to high-growth marketing strategies in the mobility space A collaborative work culture reporting directly to senior leadership Job Type: Full-time Pay: ₹31,258.77 - ₹41,665.00 per month Benefits: Health insurance Paid time off Provident Fund Schedule: Day shift Work Location: In person