Digital Marketing Executive

Job Description

Job Summary : We are looking for a results-oriented Digital Marketing Executive to help promote our forging company's products and services in the digital space. In this role, you will help develop and implement strategies that drive online visibility, leads, and customer engagement for our forging and manufacturing solutions. You will work closely with the sales and technical teams to highlight our expertise in forging technologies while reaching out to key industries like automotive and heavy machinery. Role & responsibilities: Develop curate, and schedule engaging content on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Analyze social media performance and trends. Create and manage email marketing campaigns, including design, copywriting, segmentation, A/B testing, and performance analysis. Stay updated with the latest trends and best practices in digital marketing, competitors' strategies, and emerging technologies. Conduct competitor analysis, industry trend research, and market insights to refine digital marketing strategies and stay ahead of market demands and innovations in the forging sector. Monitor customer reviews, testimonials, and feedback across online platforms to maintain a positive brand reputation Preferred Skills : Knowledge of the forging or manufacturing industry is highly desirable. Experience with lead generation strategies and B2B sales funnels. Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite is a plus.