Company: Saravana Engineering & Infratech Pvt. Ltd.
Location: Chennai, Tamil Nadu
Department: Marketing
Experience: 3–5 Years
Employment Type: Full-Time
Work Mode: Work from Office
Salary: ₹30,000 – ₹50,000 per month
About the Company
Saravana Engineering & Infratech Pvt. Ltd. operates across Solar EPC, Battery Manufacturing, Energy Storage Systems (ESS), Electric Vehicles (EV), Industrial IoT, and Smart Infrastructure.
We are looking for a creative, skilled, and results-driven Digital Marketing Executive to independently manage the company's complete digital marketing activities, strengthen brand visibility, execute digital campaigns, and generate quality business leads across our business segments.
Job Responsibilities
1. Social Media Management
- Manage the company's social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.
- Create and publish engaging posts, banners, promotional creatives, videos, and company updates.
- Develop and maintain a monthly social media content calendar.
- Monitor followers, reach, engagement, and overall social media performance.
- Maintain consistent brand communication across all platforms.
2. LinkedIn Marketing & B2B Lead Generation
- Manage the company's LinkedIn page and strengthen its professional brand presence.
- Create content highlighting company projects, products, services, achievements, and industry developments.
- Identify potential corporate clients, industries, and business opportunities.
- Generate relevant B2B leads through LinkedIn marketing and targeted outreach.
- Support business development and sales teams with digital lead generation activities.
3. SEO & Website Management
- Perform keyword research, competitor analysis, and on-page SEO activities.
- Implement SEO strategies to improve website ranking and organic traffic.
- Update and optimize website content, landing pages, and service pages.
- Monitor keyword rankings, website traffic, and organic performance.
- Identify opportunities to improve website enquiries and conversions.
- Manage basic website updates and coordinate technical changes when required.
4. Content Creation & Branding
- Create marketing creatives using Canva, Photoshop, or similar design tools.
- Write engaging captions, promotional content, product descriptions, blogs, and website content.
- Prepare company brochures, presentations, infographics, and other digital marketing materials.
- Coordinate with internal teams to collect project updates, product information, and marketing content.
- Ensure consistent branding and professional communication across digital platforms.
5. Google Ads, Meta Ads & Performance Marketing
- Independently plan, execute, and manage Google Ads and Meta Ads campaigns.
- Develop targeted advertising campaigns to generate relevant enquiries and business leads.
- Monitor campaign budgets, impressions, clicks, conversions, and cost per lead (CPL).
- Optimize campaigns to improve lead quality, conversion rates, and return on advertising spend (ROAS).
- Create and optimize landing pages in coordination with relevant teams.
- Analyze campaign performance and implement improvements based on results.
6. Analytics & Performance Reporting
- Track website traffic, social media engagement, SEO performance, and advertising results.
- Use Google Analytics 4, Google Search Console, Google Tag Manager, and social media analytics tools.
- Monitor lead generation performance and coordinate with the sales team to track lead quality.
- Prepare weekly and monthly digital marketing performance reports.
- Analyze marketing data and recommend strategies to improve overall performance.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5 years of hands-on experience in Digital Marketing.
- Practical experience in social media management and LinkedIn marketing.
- Good knowledge of SEO, keyword research, and website optimization.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Experience in B2B lead generation and digital performance marketing.
- Proficiency in Canva and familiarity with Photoshop or similar creative tools.
- Knowledge of Google Analytics 4 and Google Search Console.
- Strong content writing, communication, analytical, and reporting skills.
- Ability to independently manage multiple digital marketing activities and campaigns.
Important Requirement – Independent End-to-End Execution
The candidate must be capable of independently planning, executing, managing, and optimizing all digital marketing activities in-house, including:
- Social media management and content publishing.
- LinkedIn marketing and B2B lead generation.
- SEO and website content management.
- Content writing and creative designing.
- Google Ads and Meta Ads campaign management.
- Analytics, conversion tracking, and performance reporting.
Preferred Qualifications
- Experience in B2B, industrial, engineering, manufacturing, or technology sectors.
- Experience in Solar EPC, Renewable Energy, Battery, ESS, or EV industries is an advantage.
- Proven experience generating corporate and industrial business leads.
- Knowledge of WordPress and basic website management.
- Digital Marketing or Google Ads certifications are an added advantage.
- Ability to demonstrate measurable results from previous digital marketing campaigns.
Key Performance Indicators (KPIs)
- Consistent social media content creation and publishing.
- Growth in relevant followers, reach, and engagement.
- Improvement in website traffic and search engine rankings.
- Generation of qualified B2B and corporate leads.
- Effective management and optimization of Google Ads and Meta Ads campaigns.
- Improvement in lead quality and cost per lead.
- Timely submission of weekly and monthly performance reports.
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Life insurance
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Chennai, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Application Question(s):
- Have you independently managed SEO, Social Media Marketing, Google Ads, and Meta Ads campaigns?
- Do you have hands-on experience in creating social media creatives, content writing, LinkedIn marketing, and website management?
- Have you independently generated B2B leads through LinkedIn, Google Ads, Meta Ads, or other digital marketing channels?
Education:
Experience:
- Digital marketing: 3 years (Required)
Work Location: In person
