Digital Marketing Executive

Job Summary

Digital Marketing Executive

Job Location:

Experience:

Educational Qualifications (Preferred)

• MBA in Marketing, Digital Marketing, or a related field.
• MCA or a degree in Programming, Computer Science, or IT.
• Candidates with a combination of digital marketing expertise and technical knowledge will be preferred.
• Strong understanding of SEO, analytics, website technologies, and digital marketing tools is an added advantage.

Note:

Key Responsibilities

• Search Engine Optimization (SEO): Conduct keyword research and implement On-Page SEO strategies, including meta titles, meta descriptions, heading tags, internal linking, URL optimization, image optimization, and schema markup. Execute Off-Page SEO activities, including quality link building, backlink analysis, competitor backlink research, and domain authority improvement. Conduct technical SEO audits to identify and resolve website issues affecting crawling, indexing, site speed, and organic rankings. Monitor keyword rankings, organic traffic, and website performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools. Develop and implement SEO strategies to improve search visibility, organic traffic, and conversions. Prepare regular SEO performance reports with actionable recommendations.
• Social Media Marketing and Management: Develop and execute social media marketing strategies for Facebook, Instagram, LinkedIn, and other relevant platforms. Create and manage content calendars for multiple client accounts. Plan social media campaigns, promotional activities, and audience engagement initiatives. Write engaging captions, post copy, and campaign content aligned with client objectives and brand guidelines. Monitor comments, messages, engagement metrics, and audience feedback. Analyze platform insights and recommend improvements to increase reach, engagement, leads, and conversions. Coordinate with the design and content teams to develop effective social media creatives. Stay updated with social media trends, platform updates, and industry best practices.
• Email Marketing: Plan, create, and execute email marketing campaigns for lead generation, customer engagement, nurturing, and retention. Develop email content, subject lines, calls to action, and campaign sequences aligned with marketing objectives. Manage email lists, audience segmentation, contact databases, and subscriber management. Set up email automation workflows, drip campaigns, and follow-up sequences where required. Monitor campaign performance, including open rates, click-through rates, bounce rates, unsubscribes, and conversions. Conduct A/B testing of subject lines, email content, and calls to action to improve campaign performance. Ensure email campaigns follow applicable consent, privacy, and unsubscribe requirements.
• Google Business Profile (GBP) and Local SEO: Create, manage, and optimize Google Business Profiles for clients. Implement local SEO strategies to improve visibility in Google Search and Google Maps. Optimize business descriptions, categories, services, business information, images, and relevant local keywords. Manage business listing updates, posts, photos, and other profile information. Monitor and support customer review management, including professional responses to reviews. Track profile performance, including searches, views, calls, website clicks, and other available performance metrics. Identify local SEO opportunities through competitor analysis, keyword research, and listing audits. Maintain accurate and consistent business information across relevant online directories.
• Performance Troubleshooting and Reporting: Identify and troubleshoot drops in keyword rankings, organic traffic, click-through rates, email engagement, social media reach, and conversions. Analyze campaign and website performance to identify the root causes of issues and implement corrective actions. Prepare regular performance reports covering KPIs, progress, insights, and recommended next steps. Use Google Analytics, Google Search Console, Google Tag Manager, platform analytics, and relevant marketing tools to evaluate results. Present performance insights during internal strategy reviews and client calls. Recommend data-driven improvements to achieve client business objectives.
• Client and Team Coordination: Coordinate with clients to understand their business objectives, target audiences, and marketing requirements. Work closely with content writers, graphic designers, web developers, and other team members. Manage multiple client projects, deadlines, and deliverables efficiently. Communicate project updates, performance insights, and action plans clearly. Ensure marketing activities are aligned with client expectations and agreed timelines.

Required Skills (Must-Have)

• Minimum 2 years of hands-on experience in digital marketing, particularly SEO and social media marketing, preferably in a digital marketing agency.
• Strong practical knowledge of On-Page SEO and Off-Page SEO.
• Hands-on experience in social media marketing and management across major platforms.
• Working knowledge of email marketing, including campaign creation, segmentation, automation, and performance analysis.
• Hands-on experience in Google Business Profile management and optimization, local SEO, review management, and performance tracking.
• Good understanding of Google Analytics, Google Search Console, Google Tag Manager, and SEO tools.