Digital Marketing Executive

Render Infotech is a dynamic and innovative IT solutions and Digital Marketing company based in Bangalore. We specialize in providing cutting-edge services to our clients, and we are looking for a passionate and skilled Digital Marketing Executive to join our team.

The Role

We are seeking a proactive and results-oriented Digital Marketing Executive to manage and execute our digital marketing strategies. The ideal candidate will have hands-on experience in various aspects of digital marketing and a strong understanding of performance marketing channels.

Key Responsibilities

Paid Advertising:

• Plan, create, and manage effective campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, etc.)
• Monitor campaign performance, analyze data, and optimize campaigns to achieve key performance indicators (KPIs) like ROI, lead generation, and brand awareness.
  

Search Engine Optimization (SEO)

• Conduct keyword research and competitive analysis.
• Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
• Monitor and report on SEO performance using tools like Google Analytics and Google Search Console.
  

Content And Social Media Management

• Assist in content creation for various digital platforms (social media posts, blogs, ad copy, etc.).
• Maintain a content and social media calendar to ensure timely and consistent posting.
  

AI And Automation

• Utilize tools like ChatGPT to assist in content generation and ideation.
• Explore and implement new AI tools to streamline marketing workflows.
• Reporting and Analysis:
• Generate regular reports on marketing campaign performance.
• Provide insights and recommendations based on data to improve future strategies.
  

Ideal Profile

Required Skills And Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field is preferred.Experience: Minimum of 1-2 years of hands-on experience in a digital marketing role.

Technical Skills

• Proven experience in managing Meta Ads and Google Ads campaigns.
• Solid understanding of SEO best practices.
• Familiarity with marketing analytics tools (e.g., Google Analytics).
• Experience with calendar scheduling and social media management tools.
• Proficiency in using AI tools like ChatGPT for content creation.
  

Soft Skills

• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Ability to work independently and as part of a team.
• Detail-oriented and highly organized.
  

Why Join Render Infotech

• Be a part of a growing and innovative company.
• Work in a collaborative and supportive team environment.
• Opportunity to learn and grow your skills with new technologies.
• Competitive salary and benefits package.
  

What's on Offer

• Strong opportunities to progress your career
• Flexible working options
• Work alongside & learn from best in class talent