Job
Description
Role & responsibilities : Develop and implement digital marketing campaigns. Manage and coordinate SEO, social media, PPC, and content marketing. Analyze campaign performance and adjust strategies. Collaborate with designers, developers, and sales teams. Stay updated with industry trends and innovations. Conduct keyword research and optimize website content. Implement on-page and off-page SEO strategies. Monitor website traffic and search performance. Build high-quality backlinks. Stay updated on Google algorithm changes. Develop content strategies aligned with business goals. Write blog posts, articles, and website content. Manage content distribution across different platforms. Optimize content for SEO. Track content performance using analytics tools. Create and schedule engaging posts. Run social media ad campaigns. Engage with followers and manage online communities. Track and analyze social media performance. Stay updated with social media trends Preferred candidate profile : Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not mandatory). Digital marketing certifications (Google Ads, HubSpot, Meta Blueprint, SEMrush, etc.). Hands-on experience with SEO, PPC, social media, and content marketing. Proficiency in Google Analytics, Google Ads, and SEO tools (Ahrefs, SEMrush, Moz). Experience with social media platforms (Facebook, Instagram, LinkedIn, TikTok). Knowledge of email marketing tools (Mailchimp, HubSpot). Understanding of marketing automation and CRM systems Perks and benefits
