Job
Description
The Digital Marketing Manager will be responsible for leading online marketing efforts across LIVXS Films, Weddings, and Club verticals. This includes managing ad campaigns, optimizing content strategy, improving lead funnels, and tracking performance metrics. The role calls for a mix of creative thinking and data-driven execution, with a strong understanding of platforms like Meta Ads, Google, and lead-gen tools. Key Responsibilities 1. Performance Marketing Plan, run, and optimize paid campaigns across Instagram, Facebook, and Google. Define campaign goals (traffic, leads, brand reach) and set budgets accordingly Monitor CPL (Cost per Lead), CTR, and conversion rates weekly. Collaborate with design and content teams to ensure ad creatives match brand standards. 2. Lead Funnel Management Manage end-to-end lead funnel: ad to CRM capture to follow-up. Integrate Meta Ads with WhatsApp API (AiSensy/Interakt) + Zoho CRM Set up automated lead tagging, follow-up triggers, and basic drip campaigns. Monitor lead quality and provide feedback to the sales team regularly. 3. Content Strategy & SEO Support Social Media Manager in campaign planning and distribution Oversee SEO optimization for website and blogs (keywords, backlinks, ranking reports) Work on landing page A/B testing and performance improvement Identify high-performing content formats and guide the team on execution. 4. Analytics & Reporting Maintain dashboards for ad performance, lead source tracking, and engagement reports. Share bi-weekly reports with senior management including ROI, spend, and recommendations Use tools like Meta Business Suite, Google Analytics, and Zoho CRM. Adjust marketing plans based on trends, performance drops, or opportunity windows 5. Platform Management Oversee listings on multiple social platforms Ensure the LIVXS website is up to date, functional, and optimized for mobile Coordinate with web developers or external vendors when needed Keep track of monthly marketing spend and budget allocation Key Skills Required Hands-on experience with Meta Ads Manager, Google Ads, and WhatsApp CRM tools Strong understanding of conversion funnels, lead nurturing, and retargeting. Good sense of visual content and storytelling to guide ad creatives Familiarity with Zoho CRM, Zoho Marketing tools, and performance dashboards Ability to balance creative thinking with numbers and targets Qualifications Preferred 1-2 years of digital marketing experience, preferably in the events, media, or creative industry Bachelor’s degree in Marketing, Business, or Communications Experience with managing ₹40K–₹1L+ monthly ad budgets Understanding of the wedding/lifestyle space and audience behavior is a plus Job location - Sector 43, Gurgaon, 122003 Shift time- 10 am to 6:30 pm No. of working days - 6 days Note:- Need a candidate who can join immediately and have personal laptop Job Types: Full-time, Permanent, Fresher Pay: ₹10,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Flexible schedule Internet reimbursement Leave encashment Paid time off Schedule: Day shift Fixed shift Morning shift Weekend availability Supplemental Pay: Commission pay Performance bonus Yearly bonus Work Location: In person
