DIGITAL MARKETING EXECUTIVE

Job Description – Digital Marketing Executive

Location: Laxmi Nagar, Delhi

Type: Full-Time

Reporting To: Director – Group Travel & Hospitality Division

About the Role

Digital Marketing Executive who can independently plan, execute, and manage all digital marketing functions across our businesses:

- School & Corporate Group Booking Portal
- Camp O Royale (Dhanaulti Resort)- Nagpal Tour & Travels

This is a core position where you will act as the digital brain of the business, with complete ownership of websites, social media, SEO, lead generation, campaign execution, and customer engagement — without relying on any external agencies or vendors.

Key Responsibilities1. Website Development & Maintenance

· Independently build and manage websites and landing pages for all brands using tools like WordPress, Webflow, or Carrd.

· Ensure daily update of itineraries, pricing, images, and booking components.

· Maintain performance, speed, and SEO readiness of all sites.

2. Social Media Management

· Create and post content across Instagram, Facebook, and LinkedIn.

· Plan monthly calendars, stories, reels, and engagement campaigns.

· Actively reply to DMs, comments, and create buzz around promotions or group bookings.

3. Search Engine Optimization (SEO)

· Conduct keyword research, implement on-page SEO, and build backlinks.

· Write or source SEO-rich blog content.

· Monitor Google Search Console and Google Business Profiles for all brands.

4. Lead Generation & Ad Campaigns

· Plan and run Google Ads, Facebook Ads, and remarketing campaigns.

· Build audiences, define budgets, and optimize ad creatives for CPL/ROAS.

· Track and nurture leads via email, WhatsApp automation, and retargeting flows.

5. Performance Tracking & Reporting

· Set up Google Analytics, UTM tracking, Looker Studio dashboards.

· Generate weekly reports with key insights on lead volume, ad performance, and engagement.

· Recommend improvements backed by data.

6. CRM, Email & WhatsApp Automation

· Set up and manage CRM or Google Sheets for lead tracking.

· Design and implement email flows, WhatsApp autoresponders, and lead follow-up automations using tools like Mailchimp, Notion, WATI, or Make.com.

7. Internal & Cross-Brand Coordination

· Work closely with Business Development Executives to align digital and offline sales.

· Maintain promotional assets, digital brochures, itinerary creatives, and branded PDFs.

· Act as the bridge between operations, sales, and customers.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person