Digital Marketing Executive

Job Summary

results-driven Digital Marketing professional

Key Roles & Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute, and optimise

  Facebook, Instagram, and Google Ads

  campaigns.
• Generate high-quality leads for residential and commercial projects.
  
• Monitor and improve

  Cost per Lead (CPL)

  and lead quality.
• Run project-specific campaigns (pre-launch, launch, inventory push).
  
• Coordinate with sales teams to track lead conversions.

2. Website & Landing Page Management

• Manage and optimize

  real estate landing pages

  with strong CTAs.
• Ensure accurate updates of project details, pricing, amenities, and floor plans.
  
• Work with designers/developers to improve

  conversion rates

  .

3. SEO & Local Marketing

• Optimize website content for real estate keywords.
  
• Manage

  Google Business Profiles

  for better local visibility.
• Improve organic enquiries through SEO best practices.

4. Social Media Marketing

• Manage company pages on

  Instagram, Facebook, and LinkedIn

  .
• Create and publish property reels, walkthroughs, site updates, and testimonials.
  
• Handle inbound enquiries through comments, DMs, and WhatsApp.

5. Content & Brand Communication

• Create ad copies, captions, WhatsApp creatives, and email content.
  
• Coordinate photo, video, and drone shoots for properties.
  
• Maintain consistent brand messaging for luxury real estate projects.
  

6. CRM, WhatsApp & Email Marketing

• Manage leads using

  CRM tools

  (Sell.Do / Zoho / LeadSquared).
• Run WhatsApp broadcast campaigns for launches, price hikes, and offers.
  
• Track lead stages: hot, warm, cold.

Skills & Qualifications

• Strong knowledge of

  Meta Ads & Google Ads

• Experience in

  lead-based digital marketing

• Familiarity with

  real estate buyer journeys

• Basic understanding of

  RERA guidelines

• Good communication and coordination skills
  
• Hands-on experience with CRM tools