Digital Marketing Executive – ATL/BTL Activations & Digital Promotions

Job Title: Marketing Executive – ATL/BTL Activations & Digital Promotions

Job Type: Full-Time
Department: Marketing
Reports to: Marketing Director / Head of Marketing

Job Summary:

We are seeking a highly motivated and experienced Marketing Manager to lead and execute comprehensive marketing strategies across Above-the-Line (ATL) and Below-the-Line (BTL) channels, while integrating digital promotion techniques to enhance brand visibility and customer engagement. The ideal candidate will bring creativity, data-driven insights, and a hands-on approach to marketing activations, both offline and online.

Key Responsibilities:

• Strategic Planning & Execution
• Develop and implement integrated marketing plans across ATL, BTL, and digital channels.
• Align marketing initiatives with overall brand strategy and business objectives.
• ATL Campaign Management
• Plan and execute ATL campaigns including TV, radio, print, and outdoor.
• Liaise with creative and media agencies for ad production and media buying.
• Track ROI and optimize campaigns based on performance metrics.
• BTL Activation & Event Management
• Plan and oversee BTL activities such as in-store promotions, product launches, exhibitions, and on-ground activations.
• Coordinate with vendors and event agencies to ensure flawless execution.
• Monitor consumer interactions and lead generation from BTL campaigns.
• Digital Marketing
• Collaborate with the digital marketing team to drive SEO, SEM, email campaigns, influencer partnerships, and social media strategy.
• Utilize digital analytics tools to track campaign performance and make data-driven decisions.
• Budget Management
• Prepare and manage budgets for marketing campaigns.
• Ensure cost-effective execution and timely delivery of all marketing initiatives.
• Team & Stakeholder Management
• Work cross-functionally with sales, product, and creative teams to ensure cohesive messaging.
• Lead and mentor junior marketing team members.

Qualifications & Experience:

• 3-5 years of experience in marketing with a strong portfolio in ATL, BTL activations, and digital promotions.
• Proven track record of executing successful campaigns across diverse media platforms.
• Strong understanding of media planning, event management, and digital marketing tools (Google Ads, Meta Ads, Analytics, etc.).
• Excellent communication, project management, and organizational skills.
• Ability to multitask and thrive in a fast-paced, dynamic environment.

E-mail: [email protected]

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Quarterly bonus

Experience:

• ATL & BTL: 3 years (Required)

Language:

• Hindi (Required)
• Bengali (Required)
• English (Required)

Location:

• Kolkata, West Bengal (Required)

Work Location: In person