Digital Marketing

Job Title: Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. This role requires a comprehensive understanding of digital marketing strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising. The objective is to increase brand awareness, drive website traffic, and generate leads and conversions.

Key Responsibilities

• Develop and execute digital marketing strategies to enhance brand visibility and online presence.
• Conduct thorough audience research to tailor marketing efforts and ensure campaigns resonate with the target demographic.
• Manage and optimize SEO strategies to increase organic search visibility and drive website traffic.
• Create, curate, and manage published content across various digital platforms, including websites, blogs, and social media.
• Plan and manage PPC campaigns, including keyword research, ad copy creation, and performance analysis.
• Monitor and analyze website performance using analytics tools, adjusting strategies as needed to improve conversion rates.
• Utilize email marketing campaigns to nurture leads and engage customers, ensuring timely and relevant communication.
• Collaborate with the sales team to align marketing strategies with business goals and initiatives.
• Keep up to date with industry trends and emerging digital marketing technologies to innovate and remain competitive.
• Prepare and present regular performance reports outlining the effectiveness of digital marketing efforts and recommendations for improvement.

Additional Details

Job Requirements

Interview Details

Company Details