Digital Marketer

SUMMARY

As a digital marketer, you will be managing digital marketing activities for different clients - B2B and B2C.
Your key responsibilities include,(1) Research, analysis, insight generation, and strategy development for digital marketing.(2) Prepare lead-generation tactics for B2B clients(3) Prepare detailed campaign plan - paid and organic(4) Setup, manage and optimize Google PPC & Display Campaigns.(5) Setup, manage and optimize Social Media Campaigns (Meta/ LinkedIn/ Twitter/ Others).(6) Manage social media activities like content, outreach, target engagement, DMs(7) Closely monitor, report, review campaigns and activities to deliver results.

JOB RESPONSIBILITIES

Study/ research/ understand the business of each client we handle.

Understand the marketing objectives of each client.

Develop a strategy to achieve the objectives and goals, through digital marketing.

Prepare the action items, task lists, KPIs for digital marketing activities.

Prepare content strategy & plan for digital media.

Come up with unique ideas for engaging social media followers.

Prepare a content/ campaign brief for the writing/design/content team.

Manage Social Media Pages of different brands/ clients

Post/publish content as per content plan and strategy.

Engage with social media followers through comments, likes, follows, interactions etc.

Increase followers on Instagram/ Twitter/ LinkedIn/ Facebook etc, through organic ways.

Manage Paid promotions and ad campaigns for lead-generation, sales, visits, brand awareness etc through

• Google Ads (search/ display/ retargeting/ shopping etc)
• Different campaigns on Facebook/ Instagram/ Twitter/ LinkedIn/ Youtube
• Email campaigns using Mailchimp or other tools
• SEO
• Whatsapp
• Other channels

Analyze website and social media traffic using Google Analytics and other tools.

Prepare & present weekly/ monthly reports digital marketing activities & results

Qualifications

Candidates with excellent communication skills with excellent written & oral skills in English + Hindi

Must be well organized and must have an eye for detail.

Must have excellent knowledge of different digital media marketing tools, including:

• Google Analytics
• Google PPC Ads
• Facebook/Insta Ad Management Tools
• Linkedin/ Twitter ad tools
• Mailchimp/ equivalent mailing tools
• Hootsuite or equivalent social media management tools
• Marketing automation tools (any)

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Work from home

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Digital marketing: 3 years (Required)
• total work: 3 years (Required)

Work Location: In person