Digital & Field Marketing Specialist

As a Digital & Field Marketing Specialist at our company, you will play a crucial role in integrating digital marketing strategies with on-ground promotional activities. Your primary responsibility will be to manage the relationship with our partnered digital marketing agency, ensuring that their efforts align with our business goals and optimize campaign performance. Additionally, you will actively participate in outdoor marketing efforts at schools, colleges, and events. Strong communication skills and the ability to build strategic partnerships will be essential for your success in this role. Your key responsibilities will include: Digital Marketing: - Develop, implement, and manage digital marketing campaigns to promote Seger Overseas" services, with a focus on Meta ads. - Collaborate with our digital marketing agency to ensure strategies align with company objectives and oversee their execution. - Monitor and analyze the performance of digital campaigns using tools like Google Analytics, providing actionable insights to optimize ROI. - Manage and update content across all digital platforms to maintain consistency in brand messaging. Field Marketing: - Organize and execute promotional activities at schools, colleges, and educational events to enhance brand awareness and student engagement. - Represent the company during on-ground marketing events by delivering compelling presentations and engaging with students and parents. - Coordinate with event organizers to ensure the smooth execution of marketing campaigns. - Distribute marketing materials effectively and communicate Seger Overseas" services to the target audience. - Gather insights from events and provide feedback to enhance future marketing strategies. In this role, your ability to seamlessly blend digital marketing tactics with field marketing initiatives will be key to driving the success of our promotional activities. If you are a proactive and results-oriented professional with a passion for both digital and on-ground marketing, we encourage you to apply and be a part of our dynamic team.,