Company : Digital Empress Salary : ₹9,000/month (Starting) Type : Part-Time / Freelance (Performance-based growth) About the Role : We’re looking for a passionate and detail-oriented Meta Ads Expert who can strategize, run, and optimize paid campaigns across Facebook & Instagram and also handle basic social media content posting . The ideal candidate knows how to turn clicks into conversions and make brands stand out online. Key Responsibilities : Meta Ads Management (Primary Role) Plan, create & manage paid campaigns on Facebook & Instagram Conduct audience research and interest targeting Write ad copies & suggest creatives Monitor campaign performance daily and optimize for ROI Run A/B tests and track conversion events via Meta Pixel Prepare weekly performance reports with actionable insights Social Media Handling (Secondary Role) Schedule posts and stories on Instagram & Facebook Maintain page hygiene (bio, highlights, pinned posts) Coordinate with design/editorial team for content Reply to comments, DMs (basic level) Track page engagement metrics weekly Who We’re Looking For : Min. 1–2 years of experience in Meta Ad Campaigns Strong understanding of audience targeting, retargeting & funnel creation Knowledge of Instagram & Facebook content formats Knows tools like Meta Business Suite, Ad Manager, Canva, etc. Good communication & reporting skills Basic knowledge of trends and visual branding Bonus Skills (Not Mandatory): Experience with lead generation for service-based businesses Interest in luxury, beauty, health, or personal branding niches Knowledge of WhatsApp marketing or email funnels Screening Questions (Must Answer): Have you run campaigns with a budget over ₹10,000? If yes, what was the objective and result? Can you share 1–2 successful ad campaigns you've managed? Which industries have you worked in (doctors, coaches, brands, etc.)? What tools do you use for ads and reporting? How to Apply : Send your portfolio + answer the above questions to: digitallempress@gmail.com or WhatsApp: 9034442750 Job Types: Full-time, Part-time Pay: ₹9,000.00 - ₹11,000.00 per month Benefits: Paid sick time Paid time off Work from home Work Location: In person