Digital Content Strategist

**Job Description:** VMax Wellness, a dynamic health and wellness company, is looking for a Content Strategist to develop and implement content strategies that drive user engagement and support business objectives in the health and wellness sector. As a Content Strategist, you will play a key role in creating compelling, customer-focused messaging across various digital platforms. **Key Responsibilities:** - Develop and manage the overall content strategy aligned with brand positioning, business goals, and customer journey. - Create and maintain a content calendar for blogs, social media, email, website, video, and paid media. - Conduct content audits and competitive research to identify gaps, opportunities, and trends. - Write, review, and optimize long-form and short-form content for SEO, clarity, tone, and brand consistency. - Conduct keyword research, competitor benchmarking, and content structuring using SEO tools (like Semrush, Ahrefs, Google Search Console). - Analyze content performance using Google Analytics, GA4, and platform-specific insights (e.g., social media, YouTube Studio, Meta Insights). - Define and maintain brand tone, messaging guidelines, and content quality standards. - Collaborate with subject matter experts and customer-facing teams (sales, customer service) to generate relevant, credible content. - Ensure all digital content is optimized for organic reach and discoverability. - Utilize AI writing skills to match the brand tone. **Key Requirements:** - The ideal candidate should be creative, analytical, and strategic, with the ability to blend brand storytelling, SEO best practices, and marketing goals effectively. - Collaborate closely with cross-functional teams like marketing, design, SEO, performance, and product to ensure consistent messaging and measurable outcomes across all content touchpoints. - 2+ years of overall experience, with at least 1+ year in social media management, 1+ year in SEO (Search Engine Optimization), and 1+ year working with AI tools and applications. Influencer Collaboration is an added advantage. - Bachelor's/master's degree in marketing, Communications, Journalism, or a related field. - 2+ years of experience in content strategizing, with at least 1 year in influencer collaboration. - Strong understanding of SEO principles and content optimization techniques, identifying trending topics, and use of AI. - Excellent writing, editing, proofreading, and communication skills. - Experience with content management systems and analytics tools. Visit [VMax Wellness website](https://vmax.fit) to learn more about the company.,