Job
Description
Digital Campaign Manager - Let's Grow Together in Mumbai! Location: Mumbai, Maharashtra The Opportunity: It's not just a job. It's a place to make a career! Lead & Drive Full-Funnel Growth Strategies: Develop and execute data-driven growth marketing strategies across the entire customer lifecycle, from acquisition and activation to retention, referral, and revenue (AARRR framework), tailored to the Indian market and leveraging local insights. Identify and prioritise high-impact growth opportunities by analysing user behavior, market trends, competitive landscapes (including local competitors), and internal data to pinpoint key levers for expansion in the Mumbai and broader Indian context. Design and implement rigorous A/B and multivariate testing programs across various touchpoints (landing pages, ad creatives, email campaigns, in-app messaging) to optimise conversion rates and improve key growth metrics specific to the Indian user base and their preferences. Design and implement rigorous A/B and multivariate testing programs across various touchpoints (landing pages, ad creatives, email campaigns, in-app messaging) to optimize conversion rates and improve key growth metrics specific to the Indian user base and their preferences. Establish and track key performance indicators (KPIs) related to growth, such as customer acquisition cost (CAC), customer lifetime value (CLTV), churn rate, and activation rates, providing regular reports and insights specific to the Indian market performance. Develop and manage the growth marketing budget effectively, allocating resources strategically across different channels and initiatives to maximise ROI and achieve ambitious growth targets within the Indian market constraints and opportunities. Leverage marketing automation tools and CRM systems to personalise customer journeys, automate growth processes, and improve engagement and conversion rates for users in Mumbai and beyond. Stay abreast of the latest growth marketing trends, tools, and best practices, particularly those relevant to the rapidly evolving Indian digital ecosystem, and proactively identify opportunities for innovation and competitive advantage. Key Responsibilities: Digital Ads Strategy Develop and execute comprehensive digital marketing ad strategies aligned with the KPIs. Identify opportunities for brand growth across digital channels. Performance Analysis Monitor and analyse website traffic, conversion rates, and other KPIs to measure success and identify improvement areas Collaborate with internal teams to drive e-commerce growth Campaign Management & Optimization: Oversee the end-to-end management of digital marketing campaigns, including planning, setup, implementation, monitoring, analysis, and continuous optimisation based on data-driven insights. Cross-Functional Collaboration Work closely with design, sales, and operations teams to ensure cohesive branding and campaign execution. Requirements: You hold a Bachelor's degree in Marketing, Digital Marketing, Business, or something similar that shows your foundational knowledge. You have 7+ years of hands-on experience in the digital marketing trenches, with a significant focus on making performance marketing campaigns shine. You're a Google Ads whiz, with a deep understanding of how to create, manage, and optimise campaigns across Search, Display, Video, and Shopping. You know your way around bidding strategies, keyword research like the back of your hand, and setting up accurate conversion tracking. You're also a Meta Ads (Facebook & Instagram) expert, knowing how to target the right audiences, choose the most effective ad formats, and implement the Facebook pixel like a pro to track results and retarget effectively. You're comfortable navigating and extracting insights from web analytics tools (especially Google Analytics) and reporting platforms. You have excellent communication, presentation, and people skills, able to explain complex digital concepts clearly and collaborate effectively with different teams. You're a highly organised and efficient project manager, capable of juggling multiple campaigns and deadlines without breaking a sweat. You have a proactive, results-driven mindset, always looking for ways to improve performance and achieve measurable outcomes. Familiarity with marketing automation tools, Knowledge of SEO, SEM is preferred and CRM systems is a definite plus. Industry Retail Apparel and Fashion Employment Type Full-time Job Type: Full-time Pay: ₹40,000.00 - ₹55,000.00 per month Application Question(s): Can you share your monthly In-Hand salary? Can you join us within 15 days? Education: Bachelor's (Required) Experience: Digital Campaign Manager: 6 years (Required) Work Location: In person Application Deadline: 16/06/2025 Expected Start Date: 16/06/2025
