Digital Campaign Analyst (Jewellery)

Role Overview: As an Omni-Channel Campaign Manager for Jewellery Campaign, you will be responsible for driving marketing strategies across various platforms. Your role will involve leading a team and utilizing your expertise in data modelling, list cutting, data analysis, and creative content writing to develop and execute innovative campaigns. It is essential for you to be visionary and continuously seek opportunities to grow the business and enhance customer engagement. Key Responsibilities: - Develop and implement comprehensive omni-channel marketing strategies to reach target audiences and maximize ROI. - Utilize data modelling techniques to analyze customer behavior, preferences, and market trends for informing campaign strategies. - Oversee list cutting processes to ensure accurate segmentation and targeting for campaigns. - Conduct in-depth data analysis to measure campaign effectiveness, identify areas for optimization, and drive continuous improvement. - Drive creativity in content writing by crafting compelling messaging and narratives to engage and resonate with target audiences across various channels. - Stay updated on industry trends, emerging technologies, and best practices to innovate and evolve marketing strategies. - Develop and maintain strong relationships with external partners and vendors to support campaign execution and delivery. Qualification Required: - Minimum of 3 years of experience in digital campaign management. - Proficiency in data analysis and data modeling techniques. - Strong creative writing skills with the ability to craft engaging content. - Excellent communication and interpersonal skills. - Knowledge of omni-channel marketing strategies and industry trends. ,