Devidayal & Mahindra Industries

About Us we are passionate about delivering innovative products that add value to our customers’ lives. With a focus on creativity, quality, and customer satisfaction, we are building a strong presence in the market and expanding our reach through impactful digital marketing and influencer collaborations. Role Description We are looking for a creative and dynamic Marketing Specialist to join our team. In this role, you will be responsible for creating engaging product videos for promotional campaigns and collaborating with influencers to showcase our products on social media platforms. You will play a key role in developing video content that highlights product features, benefits, and unique selling points, while also coordinating with influencers to ensure accurate and impactful product representation in their content. The ideal candidate should have an understanding of social media trends, and excellent communication abilities to explain product details clearly to influencers and audiences. Key Responsibilities Create and produce high-quality promotional videos showcasing products. Collaborate with influencers and guide them in presenting product features effectively. Develop video content tailored for social media platforms Ensure consistent product messaging across all video campaigns. Stay updated on social media trends to optimize video engagement and reach. Work closely with the marketing team to align video content with overall brand strategy. Requirements / Qualifications Proven experience in marketing, video production, or digital content creation. Strong understanding of social media platforms and influencer marketing. Excellent communication and presentation skills. Ability to explain product features clearly and persuasively. Creative mindset with attention to detail and storytelling. Prior experience working with influencers is a plus.