Role & responsibilities Key Responsibilities: Develop and implement social media strategies aligned with business goals Create, schedule, and manage engaging content (posts, reels, stories, etc.) Monitor performance metrics and audience insights to refine campaigns Respond to followers, manage community interactions, and maintain brand voice Collaborate with marketing, design, and sales teams for cohesive branding Stay updated on social media trends, tools, and best practices Requirements: Proven experience as a Social Media Manager or similar role Strong understanding of platforms like Instagram, Facebook, LinkedIn, and YouTube Excellent written and visual communication skills Creative mindset with attention to detail and brand aesthetics Experience with analytics tools and social media management platforms