DAYAL TEXTILES

About Us! We’re a growing e‑commerce brand specializing in Men's Trouser & Jeans. We're looking for a creative and proactive Digital Marketing & Content Specialist to own our Instagram, website content, and influencer campaigns. This is an exciting opportunity to build brand presence, drive engagement, and contribute directly to sales growth. Key Responsibilities Social Media Management Plan, create, and publish regular Instagram content—including posts, Carousel ads, Stories, Reels —while keeping a consistent brand voice and aesthetic. Monitor engagement, moderate comments and DMs, and respond promptly to build community. Stay on top of trends (hashtags, formats, viral ideas) to keep content fresh and relevant. Content Creation & Editing Develop visually appealing content: design graphics, capture photo/video, and edit using tools like Canva, Adobe Photoshop, Premiere Pro, or CapCut. Write catchy, sales‑oriented captions highlighting product details and brand story. Influencer & Partnership Outreach Research and engage with micro‑influencers (nano/mid‑tier) aligned with our niche. Coordinate campaign logistics—briefs, content direction, reviews, and tracking ROI. E‑commerce Support Collaborate on website content updates—product pages, blog posts, landing pages. Assist with SEO for social and web content to improve visibility and traffic. Analysis & Optimization Track performance metrics (likes, saves, clicks, conversions) using Instagram Insights, Google Analytics, etc. Identify growth opportunities, A/B test campaigns, and iteratively optimize for better results. Qualifications & Skills 1–3 years in digital marketing or social media roles, preferably in e‑commerce or fashion. Proficiency in content creation tools: Canva, Photoshop, Premiere Pro, or CapCut. Strong written communication: ability to write engaging captions, briefs, and email outreach to influencers. Understanding of social media platforms (IG), trends, hashtag strategies, and Reels style content. Familiarity with performance measurement tools – Instagram Insights, Google Analytics, basic SEO. Ability to work cross-functionally with photography, web, customer service, and fulfillment teams. Nice to Have Experience negotiating with influencers or agencies. Basic graphic design or web editing (via WordPress or Shopify). Email marketing or ad campaign experience (Facebook/IG Ads, Mailchimp, etc.). Why You’ll Love This Role Be the creative force behind our brand’s social voice and visual identity. Play a key role in scaling our e‑commerce growth. Autonomy with room for experimentation and impact. Great for someone who enjoys mix of creative content, marketing analytics, and influencer relations. Job Types: Full-time, Permanent Pay: From ₹15,000.00 per month Benefits: Flexible schedule Paid sick time Schedule: Day shift Work Location: In person