Data Associate
Job Type: Full-time
Job Summary:
As a Data Associate, you will be a foundational pillar in Straive's data ecosystem, directly impacting the quality and depth of our operational intelligence. Your primary mission will be to meticulously classify, attribute, and maintain advertising content across diverse media and including digital, mobile, broadcast (TV/radio), and print. This involves not only the precise review of ads but also the diligent creation and upkeep of product records within the product catalog, and the granular tagging of creative elements that enrich our datasets for client consumption.This role offers an exceptional entry point for detail-oriented individuals passionate about building a robust career in data operations, with valuable exposure to analytics, automation, and data governance pathways.
Key Responsibilities:
- Content Classification: Utilize the clients proprietary platforms to meticulously review and categorize advertising content across a spectrum of media (digital, mobile, TV, radio, print), ensuring precise assignment of product, advertiser, brand, and campaign details.
- Catalog Management: Establish and maintain comprehensive product records within the client Product Catalog, adhering strictly to established governance standards, documentation, and reference guidelines.
- Creative Attribution: Enrich advertising data by attributing key creative elements – including audio cues, textual content, visual components, promotional offers, pricing structures, seasonal themes, and target demographics – using our specialized platforms.
- Process Improvement: Actively contribute to continuous operational improvement by identifying inefficiencies, proposing innovative solutions, streamlining workflows, and elevating overall speed, accuracy, and data quality.
- Data Integrity: Proactively identify and report gaps in media details, taking decisive action to ensure data completeness and integrity.
- Collaborative Communication: Foster clear and effective communication with team members, leadership, and cross-functional operational teams.
Required Skills:
- Exceptional Attention to Detail: You must be able to spot subtle product
differences and inconsistencies.
- Strong Analytical and Research Skills: The ability to quickly understand an
advertisement and efficiently search a large database/taxonomy to find specificinformation is essential.
- Logical Thinker: You need to be able to navigate a structured taxonomy and
make accurate judgments based on product attributes.
- Digital Literacy: You should be comfortable navigating various social media
platforms and websites.
- Self-Motivated: You need to be able to work independently and manage your
time effectively to meet quality and productivity targets.
- Excellent Communication: Clear and concise communication skills are necessary for providing feedback.
Qualifications & Requirements:
- Bachelor's degree or equivalent practical experience in any discipline (technical background not required).
- Ideal for recent graduates or individuals with early-career experience in data processing, operations, media, product cataloguing, or a related field.
- Exceptional organizational skills, a collaborative team player, and a proven ability to meet tight deadlines.
- Demonstrated high degree of accuracy, proactive approach, and meticulous attention to detail.
- Strong analytical aptitude and a natural inclination for data-driven processes and operational workflows.
- Outstanding written and verbal communication skills in English.
- Proficiency in basic MS Office applications.
- Flexibility to adapt to rotational working days (including holidays) and varying working hours, dictated by the dynamic nature of media content.
Measures of Success:
- Data Accuracy: Consistently achieve and maintain a classification, attribution, and catalog update accuracy rate of 98% or higher.
- Processing Efficiency: Meet or exceed defined team productivity benchmarks for daily ad processing volume (classification and attribution mix).
- Data Completeness: Ensure over 95% of processed ads include all mandatory product, creative, and metadata details.
- Quality Assurance: Maintain a rework/error rate below 2% of processed volume through meticulous attention to detail and strict adherence to standards.
- Continuous Improvement: Proactively contribute to impactful process or tool enhancements annually, driving improvements in speed, quality, or automation adoption.
