Data Analytics III (Big Data), Marketing Analytics

As a Data Analytics III (Big Data) specializing in Marketing Analytics at Expedia Group in Bangalore, you will be part of the Channel and Incrementality Analytic Team. Your primary responsibility will involve automating and extracting trends from channel performance datasets. Your role will entail transforming these trends into valuable data products, performance insights, and actionable strategies that enhance our channel performance. Your analytical skills and deep understanding of data will be crucial in converting complex trends into compelling narratives and recommendations for channel operations. You will serve as a key source of truth for all channel performance data-related matters within Marketing Analytics, guiding the interpretation of our in-house measurement to inform marketing partners and influence business decisions. Key Responsibilities: - Data Analysis & Insights: Analyze attribution and channel operations data to generate insights and explanations for performance trends, informing the business of the commercial implications of changes. - Self-Service Enablement: Develop and deliver self-service analytics products for various stakeholders to simplify the transformation of data trends into commercial insights. - Data Quality Investigations: Utilize logical thinking and root-cause analysis to differentiate changes in customer behavior from underlying data quality issues, acting as the subject matter expert for datasets powering channel measurement. - Project Management: Prioritize long-term roadmap deliverables while addressing ad-hoc and high urgency investigations, proactively identifying opportunities to anticipate support requests. - Stakeholder Partnership: Collaborate closely with Channel Teams, Finance, and Data Engineering to bridge the gap between channel measurement data and teams relying on them for understanding commercial performance. Qualifications: - Bachelor's, Masters, PhD; Mathematics, Science, Statistics, Economics degree; or equivalent professional experience - 5+ years of experience in a similar analytical role - Strong SQL skills; proficiency in using PySpark/Python for processing and visualizing big data - Ability to distill insights from complex datasets with logical thinking - Experience with data visualization tools such as Tableau and Power BI - Proven track record of collaborating with cross-functional teams to deliver projects effectively Expedia Group values diversity, inclusivity, and openness in its workplace culture, offering a full benefits package that includes travel perks, time-off benefits, parental leave, and career development resources to support your passion for travel and ensure a fulfilling career journey. Join us in building a more open world through innovative travel solutions and impactful data analytics.,