Role & responsibilities : Brand Aesthetic & Visual Design Strong eye for design, color, and luxury aesthetics Ability to define and maintain a consistent brand identity across all platforms (in-store, digital, packaging, etc.) Expertise in luxury brand storytelling and emotional appeal 2. Visual Merchandising & Styling In-depth knowledge of jewellery display standards, lighting, and presentation techniques Ability to design visually engaging in-store layouts and window displays Creative styling of jewellery for photoshoots, campaigns, and social media 3. Campaign Conceptualization Strategic planning and execution of seasonal/brand campaigns Ideation of unique marketing themes, storyboards, and visual content aligned with brand values Collaboration with content teams to align visual and verbal messaging 4. Art Direction & Design Tools Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) Hands-on experience in directing photoshoots and video production Sketching/illustration skills are a plus 5. Customer Psychology & Market Trends Understanding of customer behavior in the luxury jewellery market Ability to translate consumer insight into visual design and branding Awareness of global fashion/jewellery trends and their visual influence 6. Team Leadership & Collaboration Managing a team of designers, photographers, and visual merchandisers Inter-departmental coordination with marketing, product, sales & store teams Delegation, feedback, and mentorship for creative staff 7. Innovation & Conceptual Thinking Out-of-the-box thinking for store experience, digital campaigns, and brand storytelling Ability to develop unique packaging, gifting concepts, and customer engagement visuals 8. Product Presentation Knowledge Skill in enhancing product appeal visually (through angles, props, themes) Understanding of high-end jewellery characteristics: cut, clarity, metal type, craftsmanship Alignment of product visuals with buyer emotions (trust, elegance, celebration) 9. Communication & Presentation Ability to clearly present concepts to senior management and clients Strong storytelling and mood board development skills Effective collaboration with external agencies and consultants 10. Business Alignment Awareness of sales goals, brand positioning, and marketing ROI Ability to balance creativity with commercial outcomes