Job Overview Business Analyst We in Customer Centria want our people to experience a career move that will allow you to be exceptional, innovative & involved to redefine the possibilities of digital experiences for our customers. We have unique learning and development programs to help all our employees reach their full potential and to also diversify and support one another along the way. Our offerings are designed for everyone from early-career employees to our most experienced professionals. We are hiring a business strategist to be dedicated to the needs of our clients and thereby enhance our organizations growth through positive client-to-business engagement. If you're dedicated and ambitious, Customer Centria is an excellent place to grow your career. Don't hesitate to apply. Responsibilities and Duties • Work closely with the marketing and business teams on campaign ideation keeping the client’s larger business goal in mind • Manage creation and measurement of marketing campaigns performance , Business intelligence reports with internal teams • Manage B2C (business to consumer) integrated marketing campaigns with the aim of overall business ROI • Understand the existing technology stack of the client and work closely with the client’s marketing team to design omni channel use cases • Create presentations and analysis showcasing the business value achieved by the technology stacks implemented • Liaise with business teams to plan campaign design & communication strategy, impact measurement and post campaign analysis requirements or business portfolio analysis requirements • Ensure process adherences and quality of insights deliveries • Deliver regular reports with insights of campaign results to stakeholders • Analyse Business/campaign intelligence reports & dashboards to provide insights & recommendations to client team for enhancing impact & ROI • Identify service up-sell opportunities with a focus on revenue expansion through regular client requirement mapping Qualifications & Skills Required • A minimum of 2-3 years of overall experience • Should have worked with the marketing team – digital and campaign marketing team • Management skills: You will manage campaign & portfolio insights deliveries working with internal teams. Therefore, you will need to guide your team and establish parameters • Presentation skills: You will need to create detailed PPTs on the performance of the campaigns and give recommendations to improve performance across channels, across customer segments for focus product portfolios. • Project management skills: You will have to work with business teams, internal teams, senior management and other stakeholders. You need to ensure that deadlines are met for multiple client needs-campaign deliveries, performance reports, marketing analytics reports with insights. You will need to manage the organisation’s output effectively to ensure nothing goes off-track •