As a Performance Marketing Expert, you will be responsible for developing and executing performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness for our D2C brand. Your expertise in leveraging data insights to optimize campaigns and improve ROI will be crucial in achieving our business objectives. Key Responsibilities: 1. Develop and execute performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness. 2. Manage and optimize campaigns to achieve business objectives, including budget allocation, bidding strategies, and ad creative development. 3. Analyze campaign performance using data insights and make data-driven decisions to improve ROI and campaign efficiency. 4. Collaborate with cross-functional teams, including creative, sales, and product, to align marketing strategies with business objectives. 5. Stay up-to-date with the latest trends and best practices in performance marketing, Meta, and Google Ads. Preferred candidate profile Requirements: 1. 3+ years of experience in performance marketing, specifically in the D2C brand space in India. 2. Proven track record of driving growth and revenue through performance marketing campaigns. 3. In-depth knowledge of Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) platforms. 4. Strong analytical and problem-solving skills, with the ability to interpret data insights and make data-driven decisions. 5. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Nice to Have: 1. Experience with marketing automation tools and platforms. 2. Familiarity with Google Analytics and other web analytics tools. 3. Certification in Google Ads and/or Meta Ads.