Role Overview As the CRM Lead, you will be responsible for developing and executing a comprehensive CRM strategy that optimizes customer engagement, loyalty, and lifetime value. Leading a team of CRM specialists, youll oversee the planning, execution, and reporting of campaigns across various channels, including Push Notifications, Emails, SMS, WhatsApp, App Personalization, Web Personalization, In-App, Onsite, and Native display campaigns. You will leverage Marketing Automation, Customer Data Platforms (CDP), and Product Analytics tools to deliver personalized customer journeys and impactful campaigns that align with Boutiqaats growth objectives. Key Responsibilities CRM Strategy Development : Design and implement an integrated CRM strategy to drive customer acquisition, retention, and reactivation, ensuring alignment with business objectives. Team Leadership : Lead, mentor, and develop a team of CRM specialists; foster a culture of collaboration, innovation, and data-driven decision-making within the team. Campaign Management : Oversee multi-channel campaigns, including Push Notifications, Email, SMS, WhatsApp, App/Web Personalization, In-App, Onsite, and Native displays, ensuring consistent messaging and optimized performance. Marketing Automation & Personalization : Utilize marketing automation platforms to create segmented and personalized customer experiences that drive engagement and revenue. Data Analysis & Optimization : Leverage Customer Data Platforms (CDP) and Product Analytics tools to analyze customer behavior, track campaign effectiveness, and optimize campaigns for better results. Reporting & Insights : Generate and present regular reports to senior management on CRM performance, campaign ROI, and customer insights; use data to refine strategies continuously. Cross-Functional Collaboration : Work closely with Content, Creative, Data, and Product teams to develop cohesive, on-brand customer journeys and experiences. Compliance & Best Practices : Ensure all CRM activities are in line with data privacy laws and industry best practices, maintaining Boutiqaat’s commitment to ethical customer engagement. Requirements Education : Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred. Experience : Minimum of 5-7 years in CRM or Digital Marketing, with a proven track record in a leadership role. Skills : Strong proficiency in CRM and Marketing Automation platforms (Eg. MoEngage, Insider, CleverTap, Braze, Salesforce, or similar). Expertise with Customer Data Platforms (CDP) and Product Analytics tools (Eg. Amplitude, Mixpanel). Analytical mindset with the ability to translate complex data into actionable insights. Exceptional communication and leadership skills, with a collaborative approach to working across departments. Project management skills with attention to detail and a results-driven mindset. What We Offer A leadership role within a fast-growing social e-commerce brand in the Middle East. Opportunities for career growth and professional development. A competitive compensation package with comprehensive benefits.
