8.0 - 12.0 years

0 Lacs

vadodara, gujarat

On-site

As a dynamic and experienced Marketing Head with proven expertise in the CRGO (Cold Rolled Grain Oriented) steel segment, you will be responsible for developing and executing marketing strategies to drive sales, enhance customer engagement, and expand market share in the electrical steel sector. Your role will require deep technical knowledge of CRGO materials, understanding of customer needs in the transformer and electrical equipment sectors, and strong leadership skills. You will lead the marketing strategy for CRGO steel products across domestic and international markets, focusing on driving B2B marketing initiatives targeted at transformer manufacturers, power utilities, EPC contractors, and OEMs. Conducting competitive analysis and market research to identify new opportunities and trends in the CRGO industry will be a key aspect of your responsibilities. Collaborating with the sales and technical teams to support product positioning, pricing strategies, and client presentations will be crucial. Representing the company at industry trade shows, conferences, and client meetings, and coordinating with logistics and supply chain teams to ensure timely delivery and customer satisfaction are also part of the role. Additionally, you will oversee digital marketing, branding, and lead generation activities aligned with the CRGO product portfolio. Tracking KPIs and ROI for all marketing campaigns and preparing regular reports for senior management will be essential in evaluating the effectiveness of marketing initiatives. Requirements: - Bachelor's degree in Engineering (preferably Metallurgy / Mechanical / Electrical); MBA in Marketing is a plus. - Minimum 8-10 years of experience in sales or marketing of CRGO steel or related electrical steel products. - In-depth knowledge of the transformer manufacturing industry and standards (IEC, IS, ASTM, etc.). - Strong understanding of the supply chain, sourcing, and pricing of CRGO materials. - Proficiency in CRM tools, MS Office, and digital marketing platforms. Key Skills: - CRGO steel - Drive - Competitive analysis - Lead generation - Digital marketing - CRM tools - Branding - Steel - Sales - Customer engagement - Leadership skills - Transformer industry knowledge - Material expertise - Market research - MS Office proficiency - B2B marketing,

Posted 1 week ago

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