We’re looking for a sharp, creative, and organised Content Manager to lead and scale our content efforts across platforms. This role combines editorial thinking with marketing acumen—ideal for someone who can manage both strategy and execution, while collaborating across teams to ensure our content is always on-brand, on-time, and on-point. You’ll own everything from social media and push notifications to newsletters, blogs, and in-app content. You’ll be a key voice in defining how we speak to users, shape the narrative, and drive engagement at every stage of the funnel. What You'll Be Responsible For: Content Strategy & Planning Develop and own the content calendar across platforms—social, blogs, in app and more—aligned with business and marketing goals. Team & Workflow Management Brief and manage writers, designers, and video editors. Ensure timely delivery and quality control across all content assets. Social Media Ownership Oversee daily content for platforms like Instagram and Facebook. Spot trends early and tap into relevant moments to keep our brand visible and engaging. Push Messaging Supervise content for push notifications, WhatsApp, and email—driving key metrics like CTRs and engagement through sharp, action-oriented copy. Monthly Newsletters Plan, curate, and oversee the creation of brand newsletters. Collaborate with teams for inputs and ensure visual consistency with design. Blog Strategy Build and execute an SEO-friendly blog plan that adds value to users while improving organic visibility for our brands. In-App Content Management Partner with product and design teams to create content that elevates user experience across in-app touchpoints. Brand Voice & Consistency Be the gatekeeper for tone, voice, and content quality across all formats. Create guidelines and ensure they’re followed. What You Should Bring: 5+ years of content experience, ideally across both writing and strategy. Proven experience managing content calendars and collaborating across creative and marketing teams. Strong content writing/editing skills with an eye for detail and brand tonality. Understanding of content performance metrics, basic SEO principles, and engagement best practices. Comfort working in fast-paced, evolving environments—ideally at a D2C or early-stage brand. A self-starter attitude with a bias for action and an obsession with quality. Why This Role Rocks: End-to-end ownership of content across a growing fintech and D2C ecosystem. Opportunity to shape the voice of a brand from 0 to 1 and beyond. Work closely with marketing, product, and design on projects that reach thousands.

Key Responsibilities: Portfolio Management & Growth: • Monitor and analyse key portfolio metrics across spend behaviour, attrition rates, activation and customer engagement. • Develop and implement strategies to enhance customer lifetime value and reduce attrition. • Identify opportunities to enhance credit card usage through campaigns, rewards and benefits. • Collaborate with the marketing team to design and drive portfolio strategy. Strategic Alliances & Partnerships: • Identify and prospect new alliances that can enhance the credit card portfolio. • Manage the end-to-end partnership process from ideation to deal closure. • Negotiate commercial agreements and structure mutually beneficial relationships • Work with partners to implement offers, ensuring smooth execution and tracking of performance. Customer Insights & Data Analytics: • Analyse customer data to derive insights on spend patterns, retention drivers, and potential risks. • Utilize Excel and data visualization tools to track performance trends. • Present insights and recommendations to senior management through reports and presentations. Cross-functional Collaboration: • Work closely with the tech team to enhance customer experience. • Align with Bank’s and Credilio operations and customer service teams to ensure issue resolution. • Partner with the Bank’s risk and compliance teams to ensure adherence to regulatory guidelines. Required Qualifications & Experience: • Total Experience: 3 to 6 years in credit card portfolio management in fintech or banks. • Strong understanding of credit card lifecycle management, customer segmentation, and portfolio profitability. • Experience in forging alliances and partnerships in the financial services space. • Hands-on experience with data analysis and reporting. • Excellent communication, negotiation, and stakeholder management skills. Location: Andheri, Mumbai

Principal Duties/Responsibilities Reactive ORM ▪ Monitor, track, and respond to user comments and reviews across: Play Store and App Store ▪ Social media platforms (YouTube, Instagram, X, Facebook, LinkedIn, etc.) ▪ Google Reviews ▪ Public forums like Reddit, Quora, MouthShut, etc. ▪ Respond promptly with helpful, brand-aligned replies that resolve concerns and reflect empathy. ▪ Escalate critical feedback or potential crises internally with urgency and context. ▪ Maintain response SLAs and sentiment quality benchmarks. Proactive ORM ▪ Actively seed relevant user conversations or FAQs on forums, reviews, and discussion threads - either via direct user coordination, internal stakeholders, or partner/influencer content. ▪ Collaborate with the marketing team to initiate and populate positive reviews or experiential posts on key platforms. ▪ Propose and help execute influencer-driven content that can contribute to reputation building. ▪ Identify and fill narrative gaps (e.g. missing product clarity, misconceptions, user hesitations) through targeted engagement across channels. ▪ Build reusable content banks for proactive replies, templated engagement, and insight-led storytelling Cross-Functional Coordination ▪ Liaise with: Customer Support teams to understand and address common user complaints. ▪ Product/tech team for resolution on app bugs or feature issues flagged in reviews. ▪ Marketing team to maintain consistent tonality across ORM responses. ▪ Compliance/Legal teams to manage sensitive cases or regulatory language needs. Required Skills and Knowledge ▪ 1–2 years of experience in ORM, digital engagement, or social media response roles. ▪ Excellent written communication with a flair for contextual and human replies. ▪ Familiar with ORM and social monitoring tools. ▪ Comfortable engaging across high-traffic forums like Reddit and Quora, not just social media. ▪ Bonus: Prior experience in fintech, financial services, or app-based consumer brands Required Experience /Qualifications ▪ Graduate/Post graduate with 1 to 3 years of relevant work-ex. ▪ Prior experience of working with Fintech Platforms will be helpful What You’ll Get ▪ A front-row seat in shaping how users perceive and experience one of India’s fastest-growing Fintech platform. ▪ A dynamic environment where marketing meets product and user voice is core to strategy. ▪ Opportunity to work closely with cross-functional teams, including brand, product, and tech

Key Responsibilities: Portfolio Management & Growth: • Monitor and analyse key portfolio metrics across spend behaviour, attrition rates, activation and customer engagement. • Develop and implement strategies to enhance customer lifetime value and reduce attrition. • Identify opportunities to enhance credit card usage through campaigns, rewards and benefits. • Collaborate with the marketing team to design and drive portfolio strategy. Strategic Alliances & Partnerships: • Identify and prospect new alliances that can enhance the credit card portfolio. • Manage the end-to-end partnership process from ideation to deal closure. • Negotiate commercial agreements and structure mutually beneficial relationships • Work with partners to implement offers, ensuring smooth execution and tracking of performance. Customer Insights & Data Analytics: • Analyse customer data to derive insights on spend patterns, retention drivers, and potential risks. • Utilize Excel and data visualization tools to track performance trends. • Present insights and recommendations to senior management through reports and presentations. Cross-functional Collaboration: • Work closely with the tech team to enhance customer experience. • Align with Bank’s and Credilio operations and customer service teams to ensure issue resolution. • Partner with the Bank’s risk and compliance teams to ensure adherence to regulatory guidelines. Required Qualifications & Experience: • Total Experience: 3 to 6 years in credit card portfolio management in fintech or banks. • Strong understanding of credit card lifecycle management, customer segmentation, and portfolio profitability. • Experience in forging alliances and partnerships in the financial services space. • Hands-on experience with data analysis and reporting. • Excellent communication, negotiation, and stakeholder management skills. Location: Andheri, Mumbai