Creative Copywriter

Job Description

Role Overview: Techoftheday is looking for a creative and adaptable Copywriter with 1 year of experience to craft compelling content that resonates with diverse audiences. The ideal candidate will have a strong command of language, a solid understanding of branding, and the ability to adjust tone and style across various industries. This role involves creating engaging copy for digital campaigns, social media, websites, and more — ensuring every piece aligns with the client’s vision and Techoftheday’s high standards. Key Responsibilities Content Creation: Write clear, engaging, and persuasive copy for digital platforms including social media posts, email campaigns, blogs, website content, and advertisements. Develop creative concepts and scripts for video content, promotional materials, and branding campaigns. Tailor content to suit the needs of different clients, industries, and target audiences. Research and Ideation: Conduct thorough research on brands, target audiences, and industry trends to produce relevant, informed content. Collaborate with creative and strategy teams to brainstorm ideas and craft impactful messaging. Stay updated on digital marketing trends, language styles, and storytelling techniques. Brand Voice and Tone: Understand and maintain brand voice, ensuring consistency across all materials and platforms. Adapt tone and style to match various clients and industries while upholding high creative standards. Collaboration and Feedback: Work closely with the creative team to align copy with design and overall campaign goals. Accept and implement feedback from clients and internal teams, refining content as needed. Quality Assurance: Proofread and edit all content to ensure it is grammatically correct and aligns with brand messaging. Ensure every piece of content meets Techoftheday’s quality benchmarks and connects with the target audience. Performance Tracking and Optimization: Monitor content performance through analytics and client feedback. Use insights to refine copy and optimize campaigns for better engagement and results. Key Qualifications Proven experience as a copywriter, content writer, or similar role with 1 year of relevant experience. Exceptional writing, editing, and proofreading skills with strong attention to detail. Ability to write in various tones and styles for different platforms and audiences. Strong research skills to gather insights and produce authentic, effective copy. Familiarity with SEO principles, digital marketing trends, and social media platforms. A portfolio that demonstrates creative and impactful writing across different mediums. Why Join Techoftheday? At Techoftheday, we believe that words have the power to inspire, connect, and transform brands. As a Copywriter, you’ll collaborate with a talented team, take on exciting challenges, and bring ideas to life through the power of your words. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Work Location: In person