Company Description Crab Apples Foods brings over 80 years of combined management experience, emphasizing quality, taste, and value through its deep understanding of business and value chains. The company is venturing into the FMCG sector, aiming to fulfill the Indian market's demand for healthy, tasty, and affordable biscuits and confectionery. Our products celebrate the taste of India, catering to diverse preferences. Grains&Sugar, our bakery line, promises irresistible taste, aroma, and texture for everyone. Role Description This is a full-time on-site role for a Regional/Area/Sales Officer located in pan India. The Sales Officer will be responsible for handling daily sales operations, generating leads, and managing channel sales. Additionally, the role involves providing excellent customer service and maintaining effective communication with clients and team members. Qualifications Customer Service and Communication skills Lead Generation experience Sales Operations and Channel Sales skills Strong organizational and time-management abilities Ability to work collaboratively in a team environment Bachelor's degree in Business, Marketing, or related field Previous experience in the FMCG sector is a plus