Copywriter/ Scriptwriter

About the Role

We are seeking a sharp, conversion-focused Meta Ads Scriptwriter to develop high-performing scripts for Facebook & Instagram ads. The ideal candidate understands direct-response marketing, emotional hooks, and consumer psychology, and can turn product features into compelling 20–60 second video scripts that stop the scroll and drive action.

Key Responsibilities

• Write short-form video scripts (20–60 sec) for Meta Ads across different industries (E-commerce, Skincare, Real Estate, Fashion, Fitness, Healthcare, etc.).
• Develop TOFU, MOFU & BOFU script variations aligned with funnel strategy.
• Work closely with media buyers & creative strategists to understand:
• Audience personas
• Pain points & objections
• Value propositions
• Offer / CTA
• Create multiple iterations & hooks to enable A/B testing.
• Adapt scripts for different creative formats:
• UGC videos
• Founder-led videos
• POV shots
• Testimonial ads
• Voiceover + B-roll ads
• Demo / Before-After / Unboxing
• Maintain brand voice while ensuring ad-platform compliance.
• Analyze performance feedback & continuously improve scripts for higher CTR, CPL, and ROAS.

Requirements

• Proven experience writing scripts specifically for Facebook & Instagram ads.
• Strong understanding of direct response copywriting and digital consumer behavior.
• Ability to write punchy hooks, value-driven messaging, and clear CTA frameworks.
• Experience working with UGC creators / production teams / editors is a plus.
• Ability to work on tight deadlines and deliver multiple iterations quickly.
• Portfolio / samples of past high-performing ads is mandatory.

What Success Looks Like

• Scripts generate strong thumb-stop rate and hook retention in the first 3 seconds.
• Creatives driven by your scripts deliver higher conversion & lower CPA/CPL.
• Continuous improvement through iteration & performance learning.

Who You’ll Work With

• Performance Marketers / Media Buyers
• Designers & Video Editors
• UGC Creators & Production Team

How to Apply

Share your:

• Portfolio / Ad script samples
• 2–3 Meta ads that performed well (if available)

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Application Question(s):

• What is your notice period(In Days)?
• What is your current In-hand Salary (per month)?

Experience:

• Scripting: 2 years (Preferred)

Work Location: In person