Copywriter/ Scriptwriter

2 years

2 - 4 Lacs

Posted:3 weeks ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

We are seeking a sharp, conversion-focused Meta Ads Scriptwriter to develop high-performing scripts for Facebook & Instagram ads. The ideal candidate understands direct-response marketing, emotional hooks, and consumer psychology, and can turn product features into compelling 20–60 second video scripts that stop the scroll and drive action.

Key Responsibilities

  • Write short-form video scripts (20–60 sec) for Meta Ads across different industries (E-commerce, Skincare, Real Estate, Fashion, Fitness, Healthcare, etc.).
  • Develop TOFU, MOFU & BOFU script variations aligned with funnel strategy.
  • Work closely with media buyers & creative strategists to understand:
  • Audience personas
  • Pain points & objections
  • Value propositions
  • Offer / CTA
  • Create multiple iterations & hooks to enable A/B testing.
  • Adapt scripts for different creative formats:
  • UGC videos
  • Founder-led videos
  • POV shots
  • Testimonial ads
  • Voiceover + B-roll ads
  • Demo / Before-After / Unboxing
  • Maintain brand voice while ensuring ad-platform compliance.
  • Analyze performance feedback & continuously improve scripts for higher CTR, CPL, and ROAS.

Requirements

  • Proven experience writing scripts specifically for Facebook & Instagram ads.
  • Strong understanding of direct response copywriting and digital consumer behavior.
  • Ability to write punchy hooks, value-driven messaging, and clear CTA frameworks.
  • Experience working with UGC creators / production teams / editors is a plus.
  • Ability to work on tight deadlines and deliver multiple iterations quickly.
  • Portfolio / samples of past high-performing ads is mandatory.

What Success Looks Like

  • Scripts generate strong thumb-stop rate and hook retention in the first 3 seconds.
  • Creatives driven by your scripts deliver higher conversion & lower CPA/CPL.
  • Continuous improvement through iteration & performance learning.

Who You’ll Work With

  • Performance Marketers / Media Buyers
  • Designers & Video Editors
  • UGC Creators & Production Team

How to Apply

Share your:

  • Portfolio / Ad script samples
  • 2–3 Meta ads that performed well (if available)

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Application Question(s):

  • What is your notice period(In Days)?
  • What is your current In-hand Salary (per month)?

Experience:

  • Scripting: 2 years (Preferred)

Work Location: In person

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