Copywriter - Marketing (Prod/Web)

ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking
for a dynamic copywriter who can turn product features into engaging, conversion-driven narratives. You’ll write for the website, app, and various user journeys that influence discovery, engagement, and conversion, making complex education products simple, exciting, and relatable. Key responsibilities:

• Website & app merchandising: Write high-conversion copy for course pages, banners,

and in-app sections.

• User journey copies: Craft contextual, action-oriented copy across onboarding, lead

conversion, and payment journeys.

• UI/UX writing: Collaborate with product, marketing & design teams to develop clear,

concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).

• Tailor messaging and tone based on audience cohorts: Hinglish vs English, parent

vs student, and Tier 1 vs Tier 3 regions.

• Product communications: Translate product features into benefits-driven messaging

for web, app, video, and other channels.

• Microcopy creation: Build tone-consistent UI microcopy — labels, prompts, alerts, error

messages — to guide users intuitively.

• Collaborate cross-functionally: Work with product managers, UX designers, and

marketers to align content with business goals and brand tone.

• Research & insights: Understand user behaviour, friction points, and optimise

communication for clarity and conversion.
Required skills & qualifications:

• 4–5 years of experience in writing for digital products, apps, or websites.
• Strong understanding of UI/UX principles and the ability to simplify complex journeys

through copy.

• Proven experience in conversion-focused and UX microcopy.
• Excellent command of English & Hindi, with the ability to adapt tone for students and

parents.

• Ability to collaborate effectively with product, design, and tech teams.
• Exposure to ed-tech, e-commerce, or app-based platforms preferred.