Copywriter / Content Startegist

Location: HRBR Layout, Kalyan Nagar, Bengaluru

Hiring For: Brand Scale-Up Inc.

Designation:- Copywriter/ content stategist

Experience: 1-3 years in an advertising/creative agency

Position Overview

We're looking for a /Copywriter/Content Strategist who understands how FMCG and D2C brands build presence and engagement on social media. This role requires someone who can think in ideas, plan content directions, and guide creative teams to produce meaningful, platform-first content.

Portfolio showcasing previous content strategy work done on FMCG brands is mandatory

Qualifications

• Mandatory: 13 years of experience in an advertising or digital marketing agency
• Mandatory: Previous experience working on Copywriting/content strategy for FMCG brands (Portfolio mandatory).
• Ability to think conceptually, articulate ideas, and guide campaign thoughts for FMCG brands
• Comfort shaping scripts, hooks, and content frameworks.
• Fluency in English and Hindi strongly preferred
• Strong communication, collaboration, and storytelling instincts.

Responsibilities

• Develop content strategies and social media calendars for FMCG & D2C brands.
• Conceptualize social-first ideas and campaign themes for brands
• Identify platform trends, hooks, and formats for Instagram & Facebook.
• Research audience behaviour, competitors, and category trends.
• Develop pitch decks showcasing campaigns for brands