As a Paid Media Specialist at our company, you will be responsible for scaling the paid media/internal delivery efforts. Your role will involve: - Seamless execution of large scale Facebook ads performance campaigns. - Strong analytical background and direct experience in performance marketing delivery across other channels including Google, programmatic, etc. - Identifying trends in data and adapting based on that. - Coming up with innovative ways to run paid campaigns. - Having in-depth knowledge of the Facebook ads platform and being a hands-on marketer with experience in running large scale campaigns for gaming and e-commerce verticals including A/B testing ads. - Having a good grasp of English and a thorough understanding of web/app-based businesses. Knowledge of MS Excel would be a plus. - If you possess excellent reasoning and data analysis skills, you would be a person of interest. Experience in the same role (3+ years minimum) is required. In terms of your role and responsibilities, you will be expected to: - Execute marketing campaigns through Facebook ads platforms for gaming and e-commerce clients and deliver high ROAS. - Optimize the channel to deliver the best ROI while ensuring targets are met. - Ensure process improvements proactively and improve operational efficiency. - Provide periodic reporting to management on the performance of campaigns. - Gather insights into campaigns and consumer behavior and implement the learnings. - Partner with the marketing manager to ensure that different campaigns are being executed. - Develop and execute new and innovative strategies for consumer acquisition. - Continuously experiment and run A/B Testing on campaigns, messaging, and targeting to improve ROI.,
As a Paid Media Specialist at our company, your role will involve scaling the paid media/internal delivery efforts. Your responsibilities will include: - Executing large scale Facebook ads performance campaigns with seamless execution - Utilizing strong analytical background and direct experience in performance marketing delivery across various channels such as Google, programmatic, etc. - Identifying trends in data and adapting strategies accordingly - Brainstorming innovative ways to run paid campaigns - Demonstrating in-depth knowledge of the Facebook ads platform and hands-on experience in managing large scale campaigns for gaming and e-commerce verticals, including A/B testing ads - Possessing a good grasp of English and a thorough understanding of web/app based businesses, with knowledge of MS Excel considered a plus - Utilizing excellent reasoning and data analysis skills to enhance campaign performance Qualifications required for this role: - Minimum 3 years of experience in a similar role In this position, you will be responsible for: - Executing marketing campaigns through Facebook ads platforms for gaming and e-commerce clients to achieve high Return on Ad Spend (ROAS) - Optimizing the channel to deliver the best Return on Investment (ROI) while meeting targets - Proactively identifying process improvements and enhancing operational efficiency - Providing periodic reports to management on campaign performance - Analyzing campaigns and consumer behavior to derive insights and implement learnings - Collaborating with the marketing manager to ensure the successful execution of different campaigns - Developing and implementing new and innovative strategies for consumer acquisition - Conducting continuous experiments and A/B testing on campaigns, messaging, and targeting to improve ROI If you are looking for a role where you can utilize your expertise in performance marketing and paid campaign management, this opportunity is for you.,