Content Writer (SEO / Digital Content)

Job Summary

The Content Writer will be responsible for researching, planning, writing, and optimizing content for blogs, website pages, landing pages, emailers, and social media, with a strong focus on SEO and lead generation. The ideal candidate is a self-driven writer who understands search intent, can simplify technical topics, and align content with marketing and business goals.​

Excellent Communication Skills.

Key Roles and Responsibilities

• Research industry-related topics (web hosting, cloud, domains, security, Software licensing etc.) and generate content ideas aligned with the content calendar.​
• Write clear, original, and engaging blog posts, website content, landing pages, emailers, product descriptions, and social media copy.​
• Conduct keyword research using SEO tools and map primary/secondary keywords to each content piece.​
• Optimize on-page SEO elements including titles, headings, meta descriptions, image alt text, URLs, and internal links while maintaining readability.​
• Structure content using SEO best practices (search intent, subheadings, FAQs, schema-friendly sections where applicable).​
• Update and refresh existing content to improve rankings, click-through rate, and conversions based on performance data.​
• Collaborate with marketing, design, and product teams to plan campaigns, landing pages, and downloadable assets (guides, ebooks, case studies).​
• Ensure all content is grammatically correct, factually accurate, plagiarism-free, and consistent with brand tone and style guidelines.​
• Coordinate with SEO/marketing team to track performance via Google Analytics/Search Console and suggest improvements.​
• Stay updated with SEO and content trends, Google updates, and competitor content strategies.​

SEO-Specific Responsibilities

• Perform topic and keyword research for pillar pages, blogs, and supporting cluster content.​
• Implement internal linking strategies between new and existing articles to strengthen topical authority.​
• Optimize content for featured snippets and long-tail queries by answering key questions clearly and concisely.​
• Follow basic technical SEO hygiene for content (page structure, use of headings, readability, and indexability signals in collaboration with SEO team).​

Required Skills and Qualifications

• 1–3 years of experience as a Content Writer / SEO Content Writer / Copywriter in a digital/tech/SaaS/web hosting environment (freshers with strong portfolios can be considered).​
• Excellent writing and editing skills in English with strong grammar and attention to detail.​
• Proven experience in writing SEO-optimized content for blogs and websites; basic understanding of on-page SEO.​
• Ability to research topics using multiple sources and convert complex/technical concepts into simple, user-friendly content.​
• Familiarity with CMS tools like WordPress or similar platforms.​
• Basic understanding of Google Analytics/Search Console or willingness to learn.​
• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field, or equivalent work experience.​

Preferred / Good-to-Have

• Experience in web hosting, cloud, SaaS, or IT services domain.​
• Experience creating long-form assets such as guides, ebooks, whitepapers, or case studies.​
• Basic understanding of social media content strategy and email marketing.​
• Knowledge of tools like Ahrefs, SEMrush, Ubersuggest, or similar SEO platforms.​

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person