Content Writer

Were hiring a Content Strategist & Ad Scriptwriter at Adzpreneur!

Role & responsibilities

• Write high-converting ad scripts for Reels, video ads and static creatives
• Plan monthly social media content calendars for multiple client accounts
• Research platform trends, audio, formats and viral content, and spot trendjacking opportunities quickly
• Ideate new ad concepts, hooks and angles based on audience pain points and buying behaviour
• Write strong captions, CTAs, hooks and on-screen text
• Brief the video editors and designers clearly so the final output matches the script
• Use AI tools (ChatGPT, Claude, etc.) with strong prompt engineering to speed up research, ideation and drafts, while keeping the final copy original
• Review performance of posts and ads and use the insights to improve the next months plan
• Study competitors and industry niches to build content strategies per client

Preferred candidate profile

• Minimum 1 year of experience in a social media agency (mandatory)
• Completed an AI prompt engineering course (certificate or proof of practical use)
• Strong copywriting skills in English; Tamil/[regional language] is a big plus
• Good understanding of human buyer psychology (triggers, objections, persuasion, emotions behind buying decisions)
• Hands-on knowledge of Instagram, Facebook and YouTube Shorts trends
• Ability to manage multiple client calendars and deadlines
• Portfolio or samples of scripts, calendars or campaigns you have written

Good to Have

• Experience with local business niches (clinics, salons, gyms, education)
• Basic knowledge of Meta Ads and how creatives affect lead quality
• Basic video-editing sense (pacing, hooks, transitions)

What We Offer

• Fast learning in a performance-focused agency
• Real ownership of client accounts and creative decisions
• Growth path to Senior Strategist / Creative Head