About Digit
At Digit, our mission is to Make Insurance Simple. We use technology to make insurance easier to understand, buy and claim. Our general insurance products cover motor, health, travel, home and business needs. Simplicity, transparency and customer experience guide how we develop our products and communicate with customers.
About the role
You will own content strategy and editorial delivery for assigned insurance categories on godigit.com. You will turn customer questions, product expertise and approved data into useful content that helps people understand insurance and make informed decisions. You will set editorial priorities, guide writers and partners, and work with SEO, product and analytics teams to improve discovery, trust and business outcomes. This is a hands-on role requiring strong writing and editing skills alongside strategic judgement.
Responsibilities
Content strategy and planning
- Define audiences, customer needs, core messages and content priorities across insurance education, comparison, purchase and servicing journeys. Align the plan with product and marketing goals.
- Own the editorial roadmap and calendar for product pages, supporting articles, guides and tools. Create briefs that specify audience, intent, angle, evidence, format, owners and delivery dates.
- Audit the content inventory with SEO and product teams. Decide what to create, improve, consolidate or retire, resolving gaps, duplication, outdated information and weak relevance.
Research and original insights
- Work with Product, Claims, Data Science and experts to develop original reports, practical examples and thought leadership from approved information. Interview specialists and identify insights that add value beyond generic summaries.
- Research using primary sources, approved policy documents and relevant public data. Validate facts and comparisons, and record sources, dates, definitions, data periods and limitations for review.
Editorial quality and team leadership
- Write and edit priority content, including product pages, comparisons, FAQs, explainers and tool copy. Make complex insurance concepts clear while retaining material conditions, exclusions and qualifications.
- Set and maintain standards for Digit’s voice, terminology, readability, sourcing and authorship. Arrange expert review for financial and health topics, and check that titles, tables and examples accurately reflect the evidence.
- Mentor writers and review freelance or agency output. Give specific feedback on research, argument, structure and factual accuracy, and set realistic schedules and quality expectations.
SEO and AI search visibility
- Partner with SEO on search intent, topic clusters, content gaps and internal linking. Develop clear answers, useful comparisons and original evidence that support both customer understanding and search discovery.
- Use findings from Google AI Overviews, AI Mode and assistant audits to improve content coverage and factual representation. Work with SEO on AEO and GEO experiments and evaluate results against reliable guidance.
Content formats and production
- Repurpose approved research and expert views into video scripts, social posts, email content and PR material with channel owners. Adapt the message and format to each audience and purpose.
- Work with design, UX and CMS teams on page structure, visuals, accessible presentation and useful calls to action. Review authored pages before release for content accuracy and consistency.
Insurance governance and content lifecycle
- Coordinate Product, Legal and Compliance review of product claims, premiums, benefits, eligibility, statistics and disclaimers. Ensure content identifies the correct insurer and reflects approved policy information and current product status.
- Maintain review dates, source records, approvals and updates for launches, policy changes and withdrawn products. Establish AI-assisted research and drafting workflows with human editing, factual checks and appropriate use of company data.
Measurement and optimisation
- Define content measures with SEO and analytics teams. Review relevant traffic, engagement, search and AI visibility, and contribution to quote starts, qualified leads and policy purchases where attributable.
- Use GA4, Search Console, dashboards and customer feedback to assess pages and content clusters. Test topics, formats and content journeys, explain measurement limits and recommend the next priorities.
Requirements and skills
- Proven ownership of a content strategy, editorial roadmap and delivery programme for a large website or competitive product category.
- Excellent English writing and editing skills, with a portfolio showing original research, clear explanations and strong editorial judgement.
- Ability to translate complex financial, health or other technical information for a general audience while preserving accuracy and important qualifications.
- Strong research and interviewing skills, including evaluating primary sources, interpreting data and working with subject-matter experts.
- Working knowledge of SEO, search intent, content audits, internal linking and AI search experiences. Ability to translate research and performance insights into actionable content briefs.
- Ability to interpret content performance using GA4, Search Console, spreadsheets and SEO tools such as Semrush or Ahrefs. Experience working with a CMS and publishing workflows.
- Experience guiding writers, editors or agencies, managing reviews and deadlines, and aligning stakeholders on priorities and quality standards.
- Practical use of AI tools for research, ideation, editing or repurposing, with source verification, editorial ownership and appropriate data handling.
About the job
Location: Bengaluru | Employment: Full-time, work from office
Experience: 4–6 years in content strategy, editorial or content marketing, with ownership of planning and delivery
Education: Any graduate
Preferred experience
- Experience in insurance or financial services, particularly life insurance. Health insurance content experience is also valuable.
- Experience adapting content into video scripts, social, email or PR formats with relevant channel teams.
Portfolio expectations
Share a content strategy or editorial plan, selected published work and at least one case study. Explain the starting problem, your decisions and contribution, the review process and the results achieved.
Required abilities
Work Environment Details:
Specific requirements
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- Work Permit:
Other details
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