Content Writer

Job Description

Aatmia Digital Marketing & Security Pvt Ltd is looking for a creative and enthusiastic Content Writer who can develop engaging content for multiple client brands across different industries. The candidate should have strong writing skills, creative thinking, and an understanding of social media trends, storytelling, and SEO content creation.

The role involves writing social media captions, developing creative concepts, scripting Instagram Reels and promotional videos, and creating SEO-friendly website content and blogs whenever required.

Freshers with excellent writing skills and a passion for content creation are welcome to apply.

Roles and Responsibilities

• Create engaging and creative content for social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Write compelling scripts for Instagram Reels, YouTube Shorts, promotional videos, advertisements, and brand campaigns.
• Develop creative hooks, storytelling concepts, and call-to-actions to improve audience engagement.
• Prepare social media captions, post descriptions, campaign content, and brand communication.
• Research trending topics, audience interests, competitor content, and industry developments.
• Create monthly social media content calendars for multiple clients across different industries.
• Write SEO-friendly website content, landing pages, blogs, articles, and service descriptions whenever required.
• Conduct keyword research and incorporate relevant keywords naturally into website content.
• Optimize content for readability, search intent, and search engine visibility.
• Understand brand guidelines, target audiences, and marketing objectives before developing content.
• Coordinate with graphic designers, video editors, social media executives, and SEO teams to execute content plans.
• Assist during video shoots with script preparation, dialogue suggestions, and content execution.
• Proofread and edit content to ensure accuracy, grammar, consistency, and quality.
• Stay updated with social media trends, content formats, SEO practices, and AI-driven search developments.

Required Skills

• Excellent written communication and creative writing skills.
• Strong storytelling and script-writing abilities.
• Good understanding of social media platforms and current content trends.
• Ability to write engaging hooks and scripts that capture attention in the first few seconds.
• Basic knowledge of SEO content writing, keyword placement, headings, and search intent.
• Ability to adapt writing styles for different brands, industries, and target audiences.
• Good research skills and attention to detail.
• Ability to manage multiple content assignments and meet deadlines.
• Familiarity with AI writing tools and the ability to use them responsibly while maintaining originality.
• Basic understanding of digital marketing and content marketing.

Preferred Qualifications

• Any degree or diploma in English, Journalism, Mass Communication, Marketing, or a related field.
• Freshers with strong writing samples and creative ideas are encouraged to apply.
• Experience in social media content writing, script writing, blogging, or SEO writing is an added advantage.
• Knowledge of Tamil and English writing is preferred.

What We Offer

• Opportunity to work with multiple brands and industries.
• Exposure to social media campaigns, video production, and digital marketing projects.
• Opportunities to develop creative writing and content strategy skills.
• A collaborative environment with designers, video editors, SEO specialists, and digital marketers.
• Career growth opportunities in content marketing and digital strategy.

Work Schedule

Full-Time | Day Shift | Work from Office

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Leave encashment

Ability to commute/relocate:

• Perungudi, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What are your current salary & expected salary?
• Do you have experience writing SEO-friendly blogs or website content?
• Have you written scripts for Instagram Reels, YouTube Shorts, or promotional videos?

Experience:

• Content creation: 1 year (Preferred)

Work Location: In person